Facebook is one of the most beneficial tools you can use to help your marketing campaigns. Facebook has grown into the biggest social media site available, and lots of businesses use it for marketing purposes with great results. If you want to get more customers in the door, the tips in this article will show you how to do that using Facebook.
It is important that all online content is linked back to your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Provide fans with coupons or even a product when they share or Like your page. Show proof that you have awarded the prize after the contest ends.
Try making a group as an alternative to creating a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Always respond to comments written about you or to you on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. Respond to concerns, especially when it is a direct question or product concern.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Just set the offer and choose to make a Promoted Post. You can promote it outside your fan base if you feel it is a great offer.
You don’t necessarily need a page, a group may be better for you. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Offer something that is unique when someone “Likes” your Facebook page. You can gain a large amount of attention quickly by the use of the “like” button. Consider offering people something free and exclusive if they like your page. It could be a sweepstakes prize or something offered to everyone. The more benefit they receive, the quicker they will click that button.
Look into a Facebook advertisement to sell your product. You are able to customize your ad so that only one gender or a certain age group can see it. You can use your own budget, doing as little or as much as you want to do. Additionally, you don’t have to make a commitment that’s long-term. Your ad can be taken down at any time.
Hide some of your page’s content from those who haven’t Liked the page yet. You will get more fans this way because they will want to see the hidden information. Only hide a little of your content, or you can risk ruining your SEO efforts.
Be aware of when it is appropriate to post on other Facebook pages. Posting on another page gets attention. Make sure your posts get the attention you want. If you do post, only post worthwhile things. Don’t ever spam people.
Make sure you are looking for opportunities for leadership. Facebook can help you become known as a leader in your niche. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. You will find new followers and showcase your brand to hundreds of potential customers.
An effective marketing strategy is to offer a giveaway. Offer a free gift to people who opt in to your newsletter or like your social media pages. You do not need invest much money, but you can increase your base of potential customers.
It is important to understand the reason for your Facebook page. Don’t create one just to say you have it. Did you create your page as a way to engage customers? Is it so you can read their communications to you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
When marketing through Facebook, the goal is to increase your sales. Setting monthly sales goals can guide your efforts. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Contests are something to keep your followers interested in your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This will give you more subscribers and help grow your fan base.
Establish a personality for your brand. If your posts are boring, they will assume your brand is, too. Show some personality, but try to make sure you are always professional.
Don’t use Facebook’s update feature too often. This ability allows you to send a message to all of your followers. Only use it for very important events and news like an emergency, etc. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
Brand your Facebook page like you do your website. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. It will help people relate your page to your brand. Straying too far from your original design can end up backfiring.
Encourage your clientele to write about their experiences with your company on your Facebook page. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. Having your past customers share their experiences will allow prospective customers to make an informed decision.
Ask your visitors to share your page among their friends. Offer a discount to everyone who shares an update with someone else. Also, you can promise to give everyone some coupon code once a certain amount of subscribers share your updates.
Participate in conversations that develop on the Facebook page. This will encourage others to talk on your page. If necessary, try starting a conversation, or you could ask a question in order to get the chat rolling. Then join them as they engage in conversation. Subscribers will feel more comfortable about sharing their opinion if you communicate with them.
Get people interested in your business by creating contests through Facebook. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. A winner will be chosen at the end of the contest.
As you have seen, marketing via Facebook is an increasingly popular concept. If you know what you are doing, this is a good way to reach a much larger audience than ever before. The advice here is a great start, so start using it today.
If you run a Facebook store, take advantage of the useful check-in function. This way when somebody visits your premises, they can post on Facebook that they have “checked-in” to your business. This option will spread the word about your store by informing friends of your followers who are not followers themselves.