Are you prepared to go head to head with the competition and beat them? Would you like to market on Facebook just like they do? Do you wish to out-campaign them once and for all? Understand that being successful with Facebook marketing requires knowledge on the matter and a lot of commitment. Fortunately, the below article contains excellent advice on how to succeed.
Always be as professional as possible in your Facebook marketing campaign. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you stay professional, people will always view you that way.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Reward them with prizes and incentives if they like your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
Always take the time to answer any questions and address any comments made to you through Facebook. Thank them for contacting you, and give them a great answer. Put a link up to your website should you have something on there that is relevant.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Monitor your wall daily and make sure to respond to people within 12 hours. It is important to reply to everyone, even more so if it is a complaint or a question.
In return for a “Like”, provide an exclusive reward. Likes are a good way to raise the profile of your page. You can give away coupons for your product or maybe free samples. You can offer a discount on your products or even give a free item. If they know they can get something they want, they will like it without hesitation.
It is important that your published online content is linked to your Facebook account. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Do not share updates that are not directly related to your content. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Stick to your personal profile for these sorts of discussions.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You should add pictures and colors to attract attention. Pages with images are more attractive to your Facebook fans than just plain text.
Make sure people can “Share” content on your Facebook page. People will likely want to share your content. Sharing and interacting with others is the center of Facebook. If you put in the effort, you’ll find your content is shared throughout Facebook.
Offer a reward for someone liking your page. If someone likes your page it will get you a ton of exposure. Try to give a way free items if they are going to ‘like’ your Facebook page. This will grab people’s attention rather than asking them to like the page. If you give them something they like, they will probably not hesitate to “like” you.
Always look for new ways to learn about using Facebook, and leadership opportunities. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. Try to find ways to answer questions or make insightful comments in your niche area. This will help you familiarize people with your brand, which means there may be more fans.
Make sure your posts have value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Only post professional-looking photos on your wall. People will get a good sense of your business from these photos. You should invest in a good camera and never post anything that can be viewed as negative.
Provide sign-up forms on your page. Offer them something of value when they register so that people will be more likely to do so. Hold contests and sweepstakes or just offer free samples of the product.
Use Facebook’s Update ability sparingly. This features allows you to message your followers. However, only use this for truly important news and events, such as times of emergency, etc. This should not be used for simple promotions but as a means to inform followers of significant information.
There are many other avenues to market your product on the web. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.
Join in on conversations on your page. Your aim is to get your followers to “talk” to each other. You may want to speak with them if they start the conversation, or you can ask them all a question. After the fans start talking, you can take part as well. They’ll feel more connected to your business and more likely to order from you when they view you as a person they can talk to rather than a nameless and faceless entity.
When you use Facebook as a marketing tool, you might get off to a bumpy start. A good way to begin is by adding Facebook buttons to your own sites. This widget allows customers to easily connect to your business’s Facebook page. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.
Make sure that your subscribers share your page with loved ones. Offer a discount or other incentive to have your followers share your page with friends. You may also wish to offer a coupon code once your status is shared a set number of times.
Put in real work to keep your fans up to date on your page. This is not to say that you should post multiple times per day, but regular updating is important. Keep your content quality driven at all times.
Always answer to any criticisms on your page. If you don’t say anything, your followers may think that customer service isn’t high on your list of priorities. Addressing this promptly will help others to see you in a positive light.
Vary the style of your postings, but keep a consistent message. You need to match all of your content to the goals of your brand, but versatility in your approach is key. Finding new ways of engaging with your customers is critical to keep their interest. Perhaps that means photo essays, or you can create posts where you question your audience.
Engage the services of someone who can maintain your Facebook page regularly in order to make the most of your marketing efforts. Having updates daily will remind customers why they like your business. Because your posts are shareable on Facebook, your customers who share your content are effectively advertising to their friends for you!
Don’t neglect the power of sharing on Facebook and what it can do for your business. If you are going to be speaking at a conference, for example, you could post an event that invites your followers to attend as well. The added benefit is that Facebook reminds your audience of the events so you don’t have to!
Don’t stray too far from your main topic when you post to Facebook. For example, if your business is in real estate, post interest rates or government regulations. Posting some links to parodies of Harlem Shake is really off-topic and can bore or irritate your fans.
As you can see, with a little know-how, you can soon out-market the competition on Facebook. You’ll find it easy to achieve successes that’ll make them jealous. Spread your new found knowledge with those around you.
Don’t drop your Facebook marketing campaign just because followers didn’t flock to your page in the first week. It is important to remember that Facebook marketing takes time to show results just like any other type of campaign. You have to allow for time to create a following before your efforts will reap success.