Do you have a Facebook page for your brand? If you don’t, then you’re going to miss out on a lot of potential customers. If it is, make sure you are doing things right. Keep reading if you want advice on how to use Facebook marketing to your advantage.
Host a giveaway to get some extra attention for your presence on Facebook. Offer free samples to your subscribers who share your information with others. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
Contests are a fantastic way to increase interest in your company. When a person likes your page, they can enter a drawing to win a great prize. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is good enough, promote it to those who aren’t fans, too.
You posts should always be professional when you are using Facebook marketing. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Learn how to build a fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. Your conversion rate will climb quickly after you have gained several thousand fans.
Any content published online should be linked to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. Your Tweets are posted to your Facebook by simply linking the two.
When you choose to update your page, be careful about it. If your updates don’t contain any valuable information, your subscribers will lose interest. Updates ought to be fun, informative and useful. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Think of Facebook as a way to share content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Write some actual blog posts and then promote them via other channels through your Facebook page. You can reach significant numbers of people on Facebook.
The goal of using Facebook is to garner more sales. Therefore, you should set monthly sales goals. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If your business hasn’t improved, you might want to change your strategy up.
Make sure to put your current audience in the forefront of your priorities. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. You have to respect your audience if you want to be successful with Facebook marketing. This is very rewarding, so don’t neglect your fan base.
Keep your audience as informed as possible regarding your products and services offered. Opt for quality posts over quantity. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.
Consider buying some Facebook ads. You can customize your ad by having people of a certain age or gender view it. You can work within a certain budget, doing as little or as much as you desire. Additionally, you don’t have to make a commitment that’s long-term. Whenever you would like to end your ad, you can.
Use a competition or contest occasionally to get a minimum number of likes onto your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This is a great way to get subscribers.
To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting on another page gets attention. But really consider whether it’s the type of attention that’s best, overall. If you do post, only post worthwhile things. Do not spam other pages.
Know what will and what won’t work when it comes to Facebook marketing. Realize that there are plenty of things that should be avoided. Examples of all of them abound. You can learn as much from others’ mistakes as you can from their successes. You will be doing yourself a favor when you learn what to avoid.
Companies like car dealers may not need a page on Facebook for their business. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Use targeted ads on Facebook instead.
Take time to interact with your Facebook followers. Get your fans talking. You could even consider asking a question to help get the conversation humming. As people begin chatting, jump in and express your thoughts too. Subscribers will feel more comfortable about sharing their opinion if you communicate with them.
Make sure you always answer posts and comments on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
Make sure that your subscribers share your page with loved ones. Offer an incentive if they do so, like a discount they can use the next time they buy something. Many companies will offer a coupon when a specific number of “likes” are received.
Avoid sending updates that aren’t related to you or your business. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Personal news and interests should be kept for a separate personal Facebook page.
Create engaging, varied content. You need to remain focused on content that relates to your brand, though you want to keep things interesting. This will help improve your credibility with fans. Perhaps you can use photos in your posts, or set forth some direct questions to be answered.
Don’t turn off the guest commenting function on Facebook. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.
Hold contests to keep your page exciting and fun. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. Once the contest is over, the best or most creative photo wins a prize.
Run competitions and/or contests for getting the most likes on your page. Discounts or free prizes are a good incentive. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.
For anyone with a retail location, utilizing the “check-in” option on Facebook is a great idea. This allows customers to update their status through your store. It is a great way to get curiosity peaked about your business.
If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. With the benefit of the information provided in this article, you should feel more confident about moving forward. Regardless of your history with Facebook, there is always room for improvement. Just keep using the advice you’ve read here.
Not only do you want to promote sales, but you want to build a fan base, too. You can use this platform to offer deals to your customers. Make sure to offer promotions to new and old fans alike.