Facebook is probably the most visited social media site. There are millions, if not billions, of people using it today. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Keep reading so that you can find out how to do this.
Answer all questions and reply to all comments. This will show that you are on point and active on your page. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Increase customer engagement by commenting on the things they post on your Facebook wall. Take a look at your wall daily, and pay attention if someone tags you in a post. It is important to reply to everyone, even more so if it is a complaint or a question.
Remember the audience you already have. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. This is very rewarding, so don’t neglect your fan base.
Always answer all the questions and comments sent to you via Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
If someone “likes” your page, give them something exclusive. People pay attention to a page with a high number of likes. Make it worthwhile to like your page. It could also be something like a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Custom tabs can help you make your Facebook marketing strategies more efficient. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If you have a current promotion, make a special tab for that.
Companies like car dealers may not need a page on Facebook for their business. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Invest in targeted Facebook ads instead.
Make sure to build a fan base when marketing on Facebook. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit that mark, your conversions will start happening rapidly.
There are more social media marketing choices other than Facebook. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Before you launch your campaign, research your target audience and find out what their preferred social networks are.
Try buying Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You can also make sure you stick to a budget. A long-term commitment need not be made. The advertisement can he halted at any time.
Only post updates that are pertinent to your area of business. Take care when posting about current events so as not to bore or offend any followers. Create a personal Facebook page on which to post other information.
Choose updates wisely. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Updates need to be entertaining, helpful, or educational. Using Facebook Insights will help you learn which updates do well and which are flops.
Apply real resources to your Facebook marketing. Marketing on Facebook can mean a lot of success. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Use real resources and you’ll get a lot out of it.
Don’t ignore any comments or posts that appear on your wall. When someone shows interest in your business, take time out to speak with them, Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Become an authority in your field. Facebook offers a great place to become a leader within your niche. Find opportunities to share your expert knowledge in the area of you specialization. This gets your brand out to more people, which means more fans for you.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Don’t turn off the option that lets others post whatever they want to your page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Seek out leadership opportunities on Facebook. Facebook is great for building leadership in specific niches. Find opportunities to share your expert knowledge in the area of you specialization. That is going to expose your brand to new and potential customers, which can only make you more popular.
Realize why you’re using a Facebook page. It shouldn’t just be established for no reason. Do you want to speak with your customers? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Facebook pages can help you sell more products or they can help you increase communication with your customers; it’s all about bringing in new people.
Never turn off the function that allows people to post comments on your page. This is not a smart tactic to use to control inappropriate comments. Your users will feel like they don’t matter to you if it appears you don’t want to hear from them.
Get your fans chatting with you and each other. Let conversations run wild, but ensure they’re well moderated for spam or offensive content. You may offend users if you constantly hound them to stay on the topic that it originated from. You should only intervene if offensive statements are made.
Nurture the relationships that you have on Facebook. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built. Keep your content interesting and fresh to keep people engaged. Offer specials and promotions to your regulars to show your appreciation.
When studying Facebook marketing, make sure to look up negative tips and reports as well as positive ones. There are tons of examples of what to do, as well as what not to do. Looking at the worst examples is often overlooked by many people who just look at the best. You need to know what you should not be doing in order to avoid it.
Ask your customers to post reviews to your Facebook profile. Always welcome feedback from satisfied customers on your site. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.
Use a tool to post updates when scheduled. Schedule them to be posted when your followers tend to be online. Test drive different scheduling tools until you are able to find a tool that has what you need.
Ask your visitors to share your page among their friends. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
If you get negative feedback posted, share your response. If you ignore it, your fans will assume you don’t care. Always be polite and helpful toward the potential customers you interact with on Facebook to develop an excellent reputation.
As you can now see, Facebook is a giant marketing opportunity. After reading through this piece, you should feel prepared to move forward. Get started today, and you will begin seeing results before you know it!
Keep in mind that tone is difficult to read in a post. Make sure that no post you write is ambiguous or seems computer-generated.