To make your business more known and communicate with existing customers, it’s important for you to be on Facebook. It is essential to learn lots about marketing with Facebook prior to starting a campaign. Read this handy article for useful information when creating your Facebook marketing campaign.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Show proof that you have awarded the prize after the contest ends.
Reply to any comments left on your wall. You should monitor your wall regularly and also any related @ messages. Reply to them, especially if it is someone who needs customer service or has a complaint.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Take advantage of Facebook ads and all they have to offer. Normal posting only adds so much when it comes to promoting services and products. When you want reach, Facebook ads are better. They aren’t pricey and they can help.
Answer all questions and reply to all comments. This will show that you are on point and active on your page. Put a link up to your website should you have something on there that is relevant.
Facebook Offers allows you to promote contests or free giveaways to your customers. You only need to post the offer and then change it to Promoted Post on your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Make sure to build a fan base when marketing on Facebook. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you reach that goal, you get more followers from promotions.
Remember the audience you already have. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. You have to respect your audience if you want to be successful with Facebook marketing. Communication leads to a great relationship with your customers.
Interact with your existing audience. There are people that just want likes and then they forget about existing fans. Your audience should feel respected. This will help them engage themselves in your brand.
Giveaways are terrific marketing tricks. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. This technique will increase your visibility without the necessity of spending much money.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. You don’t want to “sell” your customers too often because this will irritate them.
Do not create a Facebook page if you lack business from regulars at your company. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Try getting into Facebook ads that are targeted instead.
Offer an easy way for your followers to sign-up for contests. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Consider holding a contest or sweepstakes.
Have your fans get involved with your various company or brand decisions. People love feeling important and in-the-know. There is no greater way to do this than letting your community get involved with the decision making process. If you blog, ask fans what they want to hear about.
Get fans involved in brand or company decisions. They’ll love to feel so important. Empowering them to make decisions is a great way to involve your community. For example, if you run a blog you could ask them what kind of posts you should make.
Try to respond to all of the communications you receive. This means comments left on your page and those in your inbox. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
Put pictures on your Facebook wall, but make sure they are professional. These pictures will give the community a general idea of that your business is like. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Do your best to get your customers to interact on your page. If someone starts a conversation about something you’ve posted, let them continue talking. If you delete something or ask people to stick to a topic, you risk offending them. Only intervene if the thread could offend someone.
Get your followers to interact with each other on your page. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. Post deletion or being too controlling may cause negativity to be directed at you. The only time it’s a good idea to take action is when people start to say offensive things.
Make sure your profile is updated. If there are any changes in your business, change your profile page to reflect them. An updated page is helpful to customers who an an interest in your business. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.
Run competitions and/or contests for getting the most likes on your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This gets you many more subscribers, and it also gets you a review from the winner.
Facebook matchmaking can help you get the word out about your business. This will help to increase traffic and bring people together. Don’t miss out on such chances to spread brand recognition. You are creating an excellent story that these two people can pass on, and the best part is that your company is directly involved. Even the smallest situations can make for great advertising.
Make your Facebook page design similar to that of your website. For instance, use the same colors in both places. This will help people make the connection between your page and your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers.
Tone is much more difficult to discern in a Facebook post than in verbal conversation. Keep this in mind when you write posts. If your writing style sounds like a bot, this is the kiss of death, as your follower count will drop like a rock.
Use the update feature sparingly. This allows the messages to be sent to every one of your followers. Simply use this for integral news relating to your company. They are not for promotional offers.
As you can see, it is important to study the techniques of marketing via social media before starting your Facebook campaign. To get better results, remember to adjust your strategies according to the niche that you wish to target. Spend some time learning about marketing with Facebook before beginning in earnest.
Get people interested and involved in your service or product by creating contests on the Facebook page. For instance, have your followers post photographs of themselves with your product. When the contest is over, choose a winner.