Facebook is simple to use for marketing and offers a wide audience. Use this marketing strategy to increase visibility and exposure. See how the following tips can help improve your Facebook marketing campaign.
Contests can be used to your advantage. Prizes will open the eyes of potential customers out there. Be sure that you come through in awarding your prize, or no one will trust you again.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or special deals to those who like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Consider Facebook ads. Your products or service will only receive so much promotion from your normal postings. To reach more into your specific channel, you should buy some ads on Facebook. Facebook ads are cheap, and they can be quite effective.
A fan base is a must before you begin marketing on Facebook. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Don’t let spam overrun your page on Facebook. Sites that are riddled with spam can end up turning potential customers off. Any page administrator can input keywords in this particular tool which are then automatically filtered out.
Hold a giveaway promotion to get more followers. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You won’t lose much money, and you will be able to communicate more with your customers than before.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. You may find yourself with new followers if its a great offer.
Take the time to reply to comments or posts on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
The most important first step to Facebook marketing is to build a solid fan base. Having an excess of 5,000 fans is best. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Increased product sales are the primary purpose of a Facebook marketing campaign. Because of this, you need to establish monthly sales goals. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you aren’t seeing appropriate sales, adjust your marketing strategies.
Choose updates wisely. If you don’t share content that has value, you won’t keep fans very long. Keep your updates helpful, educational, or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Offer an easy way for your followers to sign-up for contests. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Allow interested parties to sign up via your Facebook page. You can even use a promotion or giveaway as incentive to garner new followers. Consider holding a contest or sweepstakes.
Hide your content from non-fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Only hide a bit of your content or you will lose part of the impact of your SEO.
Hiding content from people who are not fans is wise if you want visitors to become followers. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Avoid posting non-related updates that don’t enhance your content value. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Use your personal account if you want to share updates about personal projects.
Leave the comment feature turned on to be sure that people can leave posts on your page. This will show that you are interested in what people have to say at all times.
Commit solid resources to your Facebook marketing plan. Facebook is a large and popular site, and it takes a lot of work to market on it. You will never find success if you use someone that is already really busy to update your Facebook page. This will help you to maximize the profit of your business.
Ask customers if they’ll post their reviews on your actual Facebook profile. People who have an interest in your niche want to know what others think about your business. When your current customers let others know about your product in this way, you’ll find new customers start to appear.
Only post professional looking photos to your page. The images are reflective of your business. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.
See if your subscriber base will share content with their own contacts. Offer an incentive if they do so, like a discount they can use the next time they buy something. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.
Use a design that’s like your website for Facebook. As an example, if you have a website that is themed in purples, make sure these colors are translated over to Facebook too. It helps give personality to your brand. If you make it totally different, this may cause your loyal customers to be confused.
You need to remember that just because there are a lot of people that like your page does not mean you will win. You should focus on targeting Facebook users who are likely to purchase your products or share your content with their friends. Conversion rates are what is key to measuring success.
Get customers to use your Facebook profile to put up reviews. People who have an interest in your niche want to know what others think about your business. Having customers post about their experience is a great way to entice prospective customers.
Just like with all other types of marketing, it is important that you know who you are targeting with your Facebook marketing. Posting content that does not appeal to your audience demographics is not going to get you anywhere.
Remember that Facebook isn’t going to work miracles right away when it comes to your sales. It takes time for any marketing campaign to work and Facebook is no exception. Give your efforts adequate time before you decide they are not working.
Facebook marketing is still new, but it has the potential to help you reach a lot of people. Take advantage of all that Facebook marketing has to offer. You can get optimum benefits for your business by applying the advice that has been provided in this article.
Try posting a photograph every time you make a Facebook post. A picture can speak volumes. Use products, your employees, customers or any other appropriate image to get your point across.