Contracting out web design is a large expense for owners of new businesses. You can save money by building your own website. Do not take shortcuts though. Apply what you learn from the following paragraphs to make professional web pages.
If you’re designing a website, you need to look at your website in multiple browsers. You have to make sure that you’re seeing your site through the eyes of all customers. Do research on the various browsers in use, and design your website accordingly. Send your website to a bunch of friends to see if they have trouble.
Display a tagline in a prominent area on your page. Using a tagline simply means that you will need to come up with a quick statement that lets visitors know what your site is all about. This will give the visitor a quick first impression of what you’re about.
Put a tagline on your site. The tagline is some statement or motto that indicates the nature of your business. Using a tagline that’s clear can really help because if someone goes to your site, it takes about eight seconds to get their attention so they’ll be interested in your page.
Offer to store personal information for returning users. For instance, if someone filled in their name and address when creating an account, pre-populate this information when the customer fills out an order form. With this “sticky” information, you create a simpler, easier experience for your users, which will prompt them to stay on-site longer.
Watch your color scheme on your site. You need to ensure that the text on your site is easily readable against your chosen background. It is generally agreed upon that dark text on a light background is the easiest to read. If you aren’t sure if your color scheme works well, show it off to a friend for some feedback.
With a newsletter, you’ll get repeat users. If you have your clients subscribe to updates, they will have a reason to come back again and again. Stick the sign-up form in a spot that’s out of the way, such as in a sidebar, and keep good records of those who sign up. You can avoid some reputation-damaging trouble by making sure that your newsletter only goes out to visitors who have explicitly requested it.
Don’t overload a website with more graphics and photos than necessary. Graphics are indeed important to make your website look well-designed and professional, but if you use too many, it just looks cluttered. Your graphics should not only be decorative; they must also be true improvements. Having the right amount of graphics that don’t clutter the design can improve the site’s usability, too.
Your front page should be simple. People shopping around will immediately decide whether they will use your site or not, simply by how your front page looks. Don’t add unnecessary distractions that hide the essence of what you offer to your customer.
Don’t use frames. Although users like pages that include frames, the information inside does not show up in search engines. You will lose viewers if they can’t find your site because a search engine fails to find what they searched for on your page. This will lead to a reduction in visitors.
Avoid the use of pop-up advertising. Few things are worse than being overloaded with pop-ups. Many people will close a site immediately if it uses pop-ups, even if it’s a site run by a well-known brand or company. Just avoid these irritating ads, so your users will be happy. If your web host forces you to have pop-up ads, try to find another web host.
A good bit of experience is needed to evolve from building basic websites to more sophisticated website design. There will be many mistakes along the way. However, if you apply the knowledge you learned here, you should soon be able to have the ability to create an appealing website.
Free design software is a valuable tool for quickly setting up a website. Do not listen to people who tell you that you can’t design and operate a website without relying on pricey software packages; you can find a free alternative for virtually every task. You just need to do a little Internet searching in order to find some free tools that will work best for you.