Are you interested in having your business out there and seen by lots and lots of people? Do you know that Facebook can help you with that? There are literally millions of members on Facebook, and you can have them all as fans if you use the right techniques.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You will have to closely monitor your wall and watch for @ messages pertaining to you. This is particularly important if the comment that has been left for you is negative.
Posts about your business should always be professional. Social media has to be taken in a serious manner to make profits. Folks will have more respect for what you do if your tone stays professional.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Even your blog should link to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Depending on your needs, a Facebook group may work better for you than a page. Facebook groups are a great way to get people to interact more. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Would a group better suit your needs than a page would? This can encourage subscribers to make a community online and communicate regularly. You can have both a group and a page, the page for updates and the group for interactivity.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. You only need to set up the specific offer and then promote it on your page. If it’s a good offer, it can be promoted to non-fans.
Answer the different questions that your followers post on Facebook. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
The most important first step to Facebook marketing is to build a solid fan base. You should have 5,000 fans or more before you really start investing in marketing. After that, you are sure to see a big jump in conversion rates.
The goal of using Facebook is to garner more sales. You should set monthly goals to reach in sales. Getting people to become a fan is a good thing, but ultimately, you want sales. If your goals aren’t being realized, your strategy may need adjusting.
You may want to buy an advertisement on Facebook. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. There are many budget tools to work with as well. Finally, there aren’t any long term commitments involved. You can stop your ad whenever you want.
Everything you put up on Facebook needs to have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Sometimes, you need to post stuff about your brand other places besides your own page. Posting on another page gets attention. Make sure it’s the kind of attention you want. Create posts when there is something positive for you to say. Avoid spamming at all times.
Develop a group intended just for the business. This should be a place for customers to get answers to their questions as well as chat among themselves. You can alert the masses to a special deal you are running or a new product you have coming out. This is also an excellent way to learn more about your target audience.
When a follower asks you a question on your wall or makes a comment, always respond. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Ask your fans for their input. Subscribers love to feel a connection to the brands that they follow. A great way to do this is by getting them involved in business decisions. When you want advice on topics to cover on your blog, just ask!
A good way to convert visitors to your page into followers is to hide content from non-fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Become an authority in your field. Facebook lets you prove yourself to be a leader within your niche. Be looking for all opportunities you can find to post comments using your expertise. This helps introduce you and your brand to lots of new people.
Don’t post updates that are dull and boring. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Personal news and interests should be kept for a separate personal Facebook page.
Work hard to keep your Facebook fans informed. This isn’t the same as posting five times daily, but do regular updates. Your updates should have lots of content and contain information customers are interested in.
Make sure you try your best to give your brand a personality. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Have some personality, but continue to be professional.
Ask page followers to post reviews of your company on your Facebook page. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Having your past customers share their experiences will allow prospective customers to make an informed decision.
You will not succeed if you do not regularly interact with your Facebook viewers. This does not mean posting 5 times a day, but it does mean regular updates. Also, don’t waste your followers’ time by posting needless information just for the sake of posting; keep posts interesting and pertinent.
If you notice a conversation on your page, join in. Do what you can to encourage a little chit chat. You can get things started if you want, by asking a question or getting advice. After the fans start talking, you can take part as well. The more you do that, the closer your followers will feel to you and the more likely they are to patronize your business.
Allowing people to comment on your page is an absolute necessity. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.
Create variety in your posting while remaining on point. Stay with content that correlates with your brand, but do not just stick to one thing. Figure out various ways to engage the fans that are reading through your content. Incorporate photos in your posts to stay dynamic and contemporary.
Always try to respond to every question and comment you receive. This includes those you get in your inbox and those you see on your page. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
Do you maintain an online store? Make sure it’s linked to the check-in functions that Facebook offers. This allows customers to update their status through your store. This can help reach friends of current subscribers.
It isn’t easy to determine the tone of a post when someone other than the original author is reading it. If your messages seem robotic, folks won’t be interested in your or your business.
As this article has shown, your business can greatly benefit from Facebook marketing. So many people use this site and you need to reach them all. Incorporating the tips you have learned here into your marketing campaign can really end up paying off. Facebook marketing has unlimited potential.
If you aren’t the only person posting content on your official Facebook page, have everyone follow a similar strategy. This will keep your company looking professional when on this site. You can even pre-write updates so there is no confusion.