Many, many people use Facebook. But, it can be a great tool to market your business. There are free ways to use Facebook in marketing a business, as well as some paid advertising options. Whether you use the free options or the paid options, the following advice will help.
Any content published online should be linked to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Make sure to communicate with your fans to understand their needs. You should be taking note when people make posts on your Facebook page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Be sure there is not too much spam on your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Hold Facebook contests. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Consider Facebook to be a platform in sharing content. Facebook isn’t just about informal chit chat, it’s also a major content format. Create your content with this in mind. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook will bring you a great deal of traffic if you do.
Carefully chose your updates. If your updates don’t contain any valuable information, your subscribers will lose interest. Every piece of content you post should either be helpful, educational, or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Take advantage of Facebook ads and all they have to offer. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They don’t cost a lot of money and they can make quite the difference.
Offer something that is unique when someone “Likes” your Facebook page. Your page can get a great deal of attention when your page is liked. Think about giving folks something unique and free if they give your page a “like.” It could be a sweepstakes prize or something offered to everyone. If you offer something they want, they will likely click the button.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This will lower your marketing costs and increase the company profits in the long run.
Be sure that all of your posts have useful information. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. You don’t want to “sell” your customers too often because this will irritate them.
Use care in selecting your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Make sure your updates are helpful, educational or entertaining. Using Facebook Insights will help you learn which updates do well and which are flops.
Make it easy for visitors to your Facebook page to subscribe or like your page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. You can give a prize for signing up, or require registration to enter a contest.
Make sure you answer posts and comments on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Try using your personal account to share personal project updates.
The goal of using Facebook is to garner more sales. Because of this, you need to establish monthly sales goals. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Personalize your brand. When the things you post are boring, they’re going to have the same outlook on your product or service. While you do want to convey your brand personality, you must keep everything professional.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If any of your content is hidden, people will follow you in order to view it. Only hide a little of your content, or you can risk ruining your SEO efforts.
It’s very important that you inform your target audience through Facebook. This does not mean posting 5 times a day, but it does mean regular updates. Your posts should contain valuable information that is targeted to your customer base.
Don’t share updates that have no direct relation to your own content. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Try using your personal account to share personal project updates.
Encourage your fans to post content on your page. Not allowing your customers to post causes them to think that you don’t care about their opinions.
Informing your customers through Facebook is crucial. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Make sure you post content with important information that your target audience will find useful.
Learn about Facebook’s Update policies. Update messages your followers directly. But, just use the feature for things that really matter. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.
Always allow people to write their own comments on your wall. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Get involved with all of the conversations surrounding your page. Tell your followers that it’s okay to make small talk on your page. You can either start conversations or ask a question to get them going. Once you get your fans to talk you can speak back to them. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
The design on your Facebook page and your website should be similar. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. This will quickly aid in brand recognition. A complete difference is only going to seem confusing to your customers.
Ask your subscribers to share your content with their friends. Provide incentives, for example, offering small discounts to your subscribers that share updates with their own friends. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
You now know the basic information necessary to start a Facebook marketing campaign. It is going to be easy to apply what you’ve just learned. The only way to best your competition is to start planning. Who knows? They may have read this article as well, so get going!
Your posts should be varied but on topic. You need to remain focused on content that relates to your brand, though you want to keep things interesting. Find different types of content that will keep your fans engaged. Share pictures and ask questions along with normal posts.