A successful and profitable website all begins with effective website design. You don’t need a degree in website design to make effective websites; you just need the right information to know what works well and what does not. Continue reading to discover some ideas to vastly improve your website’s design.
Incorporate fixed-position navigation so the users can easily use your site. This means you need to lock the site’s panel for navigation in a place that scrolls while the visitor does. This helps anyone who just stumbles across your site view it more seamlessly. It can also make it easier for them to do something you want them to do (like get on your email list).
Your website should include a prominently displayed tagline. This tagline includes a company motto or statement that tells the reader a little bit about the business. A clear tagline lets the reader quickly to see what the site is about, since most people make a decision to stay or go usually within 8 seconds.
Don’t use frames. When web design first started frames were useful but had many flaws. Frame designs are difficult for people to bookmark and scroll through. A number of better ways exist that make it easy for users to navigate your site.
Make sure the combination of colors your site uses is attractive and makes the site easy to read. Make sure that text can be easily read against background colors. Choose a dark color for your text, and use a lighter color for your backgrounds. Let some of your friends see your site and give you some advice before going live.
Be sure that scanning your website is a simple matter. Through usability tests, it has been determined that many readers online do not read all content. Normally, most are just scanning for interesting parts. Text that is easy to read will ensure you have visitors that come back. On the upper area of each page, you should place your key information. This all leads to an experience that is more satisfying to your visitors as they can always find what they are looking for quickly and easily.
Set up your site so that visitors can cancel actions they initiate if they change their minds. An action can involve filling out forms, registering for email notifications or newsletters, or browsing the site for various topics or archives. Visitors do not appreciate not being able to cancel things that they are not interested in completing, and they may not wish to return to your site for future purchases.
Utilize newsletters if you want repeat visitors. Letting customers subscribe to updates and new information can keep them coming back. Put your sign up form on your site’s sidebar to keep track of how many people sign up. Make sure the newsletter only goes to those who actually asked for it, or you’re going to get some serious blowback.
Your site should be optimized to handle older editions of Internet Explorer, such as IE7 and IE8. Everyone loves to hate Internet Explorer, but the sad fact is that a large minority of internet users still use these old versions of IE. Unfortunately, many aspects of your site may not be compatible or displayed properly due to outdated rendering standards, so you may have to create some fixes for the elements that do not work properly. Specifically, read about the “box model bug” that plagued IE for years.
Free software is great to start with when you’re getting into web page design. There is a pervasive myth that expensive programs do the job of web page design better than the alternatives, but there is plenty of free software that does a great job. You just need to do a little Internet searching in order to find some free tools that will work best for you.
Use relevant meta tags to increase site traffic. Having some meta tags that offer quality will be able to help show different search engines what your site is all about. Meta tags that don’t accurately reflect the content of your website will negatively impact your traffic.
It is important to have content on your site that is not only interesting, but compelling as well. The actual site design “look” is important, but content is king. If visitors are able to find what they need, they will come back again at some point.
Make sure you test your site early and often. You must test its user usability and interaction early so that you can add these aspects to the design later. Be sure things keep getting worked on as you let your website get larger.
Avoid using frames for the best website optimization. Frames are good for some situations, but they don’t allow your content to be indexed. This will preclude you from having a positive ranking. You won’t get as many visitors.
Do not use pop-ups on your site. Although it is important to include PPC ads on your site to help generate income, ads that pop-up can be very distracting and cause your visitors to quickly leave. They may then choose not to come back to your site. Keep ads small and unobtrusive.
Consider visitors when constructing your site. Your focus should remain on the end user at all times. These needs include user interaction, accessibility, and user experience. You should consider these issues as you go about your work. Always look at things through the eyes or screen of the viewer.
If you already have several ideas for websites, you should reserve your domain as soon as possible. Choose something creative, but reserve it as soon as you can so it is available to you whenever you decide to start creating your website. Surprisingly, many people may have the same idea as each other. The whole world is very connected.
The advice given to you in the above article is a great start to help you build a good website, especially when you follow the information that you just learned. The use of the right techniques and information will amaze you. Create some great sites thanks to these tips today!
Basic design tools will get you started on your website, but you will want to add some custom options. Eventually you want to incorporate your own ideas into the site, which means lots of tinkering and experimenting with different things without having to rely on the simple functions of the site-builder you get from the host provider.