Your own friends and family may be on Facebook. Your whole family, including Gram and Pap might be using Facebook! That said, are your customers on Facebook? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is important to reply to everyone, even more so if it is a complaint or a question.
When marketing through Facebook, you’ve got to make your page stand out from the competition. Add colors, logos, photos and interesting apps. This will attract more users.
Give away free items to loyal or potential customers. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Use Facebook to connect with your customers. Facebook isn’t just for chitchat, it can also be a serious content platform. You can have lots of different kinds of conversations. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook can bring you lots of traffic.
Market your business and product on Facebook successfully by having a page that stands out from the crowd. Adding great photos and unique color combinations really helps. Plain pages don’t get the attention professional looking pages do.
Consider purchasing Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You can use your own budget, doing as little or as much as you want to do. There are also no long-term commitments required. Your ad can end when you choose.
Improve the Facebook marketing interface of your page using custom tabs. This organizes your information and keeps your site professional. Use tabs to organize the different contests that you hold.
A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Your customers often come and go at random and will not be following posts. Use targeted ads on Facebook instead.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will be better and your campaign will be less expensive as a result.
Take the time to reply to comments or posts on your wall. Doing so helps you develop a good reputation. You would not ignore phone calls, so why would you ignore Facebook posts?
Make sure to put your current audience in the forefront of your priorities. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. This will help them engage themselves in your brand.
If updates are not relevant to your business, do not share them. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Keep the business and personal pages separate so you can focus on your business better.
Of course, you want your Facebook marketing efforts to pay off. That means you need to set goals based on sales increases. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Try switching your strategy if you’re not seeing an uptick in business.
It’s not easy to start when it comes to this form of marketing. A good way to begin is by adding Facebook buttons to your own sites. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. When they like your brand, you’ll find it easy to provide them with frequent updates.
Be sure your brand has its own personality. If people find your information to be bland, they will think that about your business. Always stay professional though, to keep people feeling secure in your brand.
Make sure your viewers are able to “share” the content of your Facebook page. People will likely want to share your content. Sharing and interaction is how Facebook thrives. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Don’t use sub-standard photos when you are adding them to a Facebook page. These photos need to have something to do with your business. If you post pictures, use a good camera and only post pictures that are professional.
Seek out leadership opportunities on Facebook. Facebook can help you build your authority online in your niche. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. This gets your brand out to more people, which means more fans for you.
Find a way to excite your followers into page interaction with both yourself and others. Let you fans talk to one another without interference. If you stop it, they may not feel comfortable on your wall any more. The only time it’s a good idea to take action is when people start to say offensive things.
Be aware of what the purpose is of having a Facebook page. Do not just have a Facebook because it is the “in” thing to do. Do you utilize it as a means to speak to customers. Do you want clients to talk to you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.
Update your profile on a regular basis. Any changes that occur in your business need to be reflected on your Facebook profile. Customers with interest in your product can benefit from any updates you provide. Changing the look of your page can also keep it looking fresh.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. You need to stay in touch with your subscribers and interact with them on a regular basis. A good method of building strong relationships is to post new, straightforward content often. Remember to reward loyal customers with deals and promotions.
See if any of your customers would want to post their reviews on your page. People who want to find out more about your products or services will appreciate reading testimonials. When previous customers post positive experiences, it will encourage others to do business with you.
You probably have a Facebook page and know what it takes to market there. Use the information in the following article to create a successful Facebook marketing campaign. The more you work it, the greater your return will be.
Try giving something away in a contest to get people interested in your page. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product. When the contest is over, choose a winner.