Your kids, cousins or siblings are probably already on Facebook. Almost all of your loved ones are probably on this website. Are your customers there too? If you think so, marketing on Facebook might be right for you.
An ideal way to encourage fans is to always reply to their wall postings. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Communicate with your fans on a regular basis so you are aware of what they want. You should be taking note when people make posts on your Facebook page. There are a lot of popular businesses that get marketing tips from their fans. Your fans are the reason you are successful.
Avoid letting your Facebook page overwhelmed with spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, use a custom tab for any contests you might run.
Always be professional when you post on any social media. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. If you stay professional at all times then people are going to respect you and your business a lot more.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Be sure that all of your online content is linked to and from Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Your current customers need to be your main focus. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. Respecting your audience will lead to a successful marketing campaign. This can help your brand earn real engagement, so do not forget about your champions!
When you are using Facebook for marketing, you must make your page stand out from among the crowd. Add colors, logos, photos and interesting apps. Pages with images are more attractive to your Facebook fans than just plain text.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can receive a great deal of attention when you post on other Facebook pages. Make sure you’re seeking the right kind of attention. Only post things that are worthy of posting. Avoid spamming because this will just annoy people.
Keep spam off of your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Page administrators can add keywords into the tool that will help keep things filtered.
Give away free items on your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. This doesn’t cost much and has the potential to build a significant following for your brand.
Make sure that you stay active answering the questions on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Never hesitate to share links to the site if there is an article that is on point in answering their question.
When a follower asks you a question on your wall or makes a comment, always respond. Respond to those who have taken the time to contact you. You should consider a Facebook post like an email or a telephone call.
Consider when it’s best to post on pages outside of your brand’s official pages. This can really help you to gain exposure. Be sure it is positive attention, though. Only post things that are worthy of posting. You don’t ever want to be guilty of spamming.
Provide sign-up forms on your business’s Facebook page. Give away something to provide incentive for folks to do so. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Hiding your content from non-fans is an effective method in converting visitors into followers. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Just hide a little part of the content, though, since you can lose lots of useful SEO.
Never share updates that seem irrelevant to your own content. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. If you need to discuss controversial subjects, save it for your personal page.
If updates are not relevant to your business, do not share them. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Utilize personal accounts in order to talk about personal endeavors.
Personalize your brand so that it is memorable. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Infuse personality into it, but remain professional while doing so.
Have your fans participate in decisions about your company. People will appreciate the gesture. You can tap into this by having your community help you with some decisions. For example, if you run a blog you could ask them what kind of posts you should make.
Keep the purpose of the Facebook page in mind as you begin your marketing efforts. You don’t have a Facebook page just to have one. Are you properly communicating with your customers? Or, do you want them to have a forum with which to contact you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
All your content needs to be “Share”-able. You will want to share information with as many people as possible. Because Facebook is a social media site, it thrives on interaction. The harder you work to provide great information, the more likely it is to be shared far and wide.
Try your best to respond to each and every comment that you get. This refers to comments left on the page and those you receive in your inbox. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Find opportunities to build your leadership. You can gain much knowledge about leadership within your niche on Facebook. Also look for certain avenues you can use to market your product. This is a good way to meet new people and grow your fan base.
Attract extra likes to your Facebook page by running a special promotion or contest. Offer a prize to be handed out after your goal is met. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. With more effort comes more profit.
Have the design of the Facebook page be like the one on your website. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. Visual cues make branding easy. A complete difference is only going to seem confusing to your customers.