Millions of people log on to Facebook each day. You’re likely one of those people. If you are a business owner, Facebook can expand your customer base. Here are just a few tips you can use for Facebook marketing.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Just announce a winner and repeat the promotion as necessary.
Contests are a good way to market and get new followers on Facebook. Reward them with prizes and incentives if they like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Make sure to put your current audience in the forefront of your priorities. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. For powerful Facebook marketing, you need an audience that feels respected. This is very rewarding, so don’t neglect your fan base.
Be sure to link all content published online back to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Be sure that all of your posts have useful information. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Steer clear of selling too much, however, or you may tire your followers too quickly.
Does your page stand out from the competition? You can accomplish this by including a lot of photos and making it very colorful. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Hide your content from non-fans. If any of your content is hidden, people will follow you in order to view it. Leave a good portion of your content visible for both SEO and enticement.
Do not let SPAM overrun your Facebook page. Look for the filters that allow you to easily remove it. If you have different page administrators, they can help you with this.
Use a Facebook group page just for your business. This will group together all of your potential customers. You can give your customers valuable information and let the whole group in on deals and promotions. This will help develop a good relationship with potential clientele.
Offer an exclusive product to people who “like” your page. A page with many likes will get more attention. Think about something exclusive and free when someone likes your page. You can also enter them into a contest if they like your page. Making it lucrative can work well for you.
Ask people in your fan base to comment on your recent product decisions. People like to feel that their opinions are important and valued. These are the best minds to tap into for opinions. You may also want to ask what they want to know more about.
Make sure your posts have value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Only invest real resources in this form of marketing. Facebook is an important marketing tool that deserves a true effort. If you try to get someone to work on your page that already has a lot to do then you’re not going to get very far because they have to stay on top of things at all times. Hiring someone may be the best bet.
Allow interested parties to sign up via your Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. Use this to hold sweepstakes or offer coupons.
Realize why you’re using a Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Do you want to communicate more effectively to customers? Or do you have one so your customers are able to contact you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
You should definitely focus on finding a personality for your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Have a little bit of personality while remaining as professional as possible when you can.
Make sure any photos you post on Facebook are professional. Understand that your photos will represent your business, both in good and bad ways. Using a good quality camera will provide a positive impression of your brand whenever you post photos.
Allowing people to comment on your page is an absolute necessity. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. You can offer discounts or a nice prize once your goal of likes is met. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
Realize why you’re using a Facebook page. Don’t create one just to say you have it. Instead, define what you are you going to communicate with your customers. Is it because they need to communicate with you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
You should always make sure your profile is up to date. When you make a change, change your profile immediately. Keeping your page up to date can be helpful for customers who are interested in what you have to offer. Altering your profile can make your page look fresh, too.
Get people talking. If a thread of conversation begins within a post of yours, let it continue naturally. You may offend users if you constantly hound them to stay on the topic that it originated from. You should only intervene if offensive statements are made.
Get customers to use your Facebook profile to put up reviews. Interested consumers appreciate customer testimonials. Having customers post about their experience is a great way to entice prospective customers.
Don’t overdo your Facebook updates. This option allows you to send a message to your subscribers. However, only use this for truly important news and events, such as times of emergency, etc. They are not for promotional offers.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. A winner will be chosen at the end of the contest.
Ask page followers to post reviews of your company on your Facebook page. People who are looking into purchasing from you will appreciate reading reviews and comments from others with experience. Allowing previous customers to post comments on Facebook about your company is a good way to assist potential customers in making decisions.
Your Facebook contacts are a great way to increase sales. You can offer promotions or coupons to new fans or those who’ve been faithful customers, or both. If you are only providing incentives to new clients, you will quickly lose the trust of your old ones.
Given your new understanding of the information above, you should be ready to launch a Facebook campaign of your own. Make use of this excellent information, and you will realize that Facebook marketing is an incredible method of attracting more customers. Get started right away and enjoy your success!
Don’t drop your Facebook marketing campaign just because followers didn’t flock to your page in the first week. All marketing takes time to create an impact. This also applies to Facebook. Give your efforts adequate time before you decide they are not working.