Given the explosion of social media and the marketing opportunities it provides, a lot of people are expressing interest in learning to market on Facebook. If this interests you, there are a few things you should know before getting started. Read these tips for more information.
Always reply to comments posted on your wall to give followers a sense of connection with you. You should monitor your wall regularly and also any related @ messages. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Interact with your fans regularly so you know what it is they want. Make sure you take notice when people post on your page. The public can offer many great ideas. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.
Consider Facebook as one way to share information. It is not just a place for chatting, but a great place to share content too. Treat it as such. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Traffic volume to Facebook pages tend to be quite high!
When using Facebook to market your business, always remember to post in a professional manner. Although social media is relaxed, you should never post anything that could be deemed unprofessional. You will develop a better reputation if you stay professional.
Make sure to respond to all comments and inquiries sent to your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
When you publish something on your website or other social media accounts, link to it from your Facebook page. For example, link a summary of your blog onto Facebook if you have one. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Use the custom tabs on Facebook for greater efficiency. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, use a custom tab for any contests you might run.
Would a group better suit your needs than a page would? This can encourage subscribers to make a community online and communicate regularly. You can have both a group and a page, the page for updates and the group for interactivity.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will lower your costs and increase profits in the long run.
Try buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You can set a budget and work only as much as you want to. There isn’t a huge contract either. When the promotion is over, you can put an end to your ad.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. This is because customers are random so they likely will not follow daily posts. Use Facebook advertisements as an alternative in such cases.
Hide some of your page’s content from those who haven’t Liked the page yet. Having hidden content will make it so those who are interested will have to become a fan. Leave a good portion of your content visible for both SEO and enticement.
Give your audience a spot on where they can sign up to your Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You can hold a contest or a spot for them to put their information in.
Make sure that a group is established for your business. This allows you and your customers a place to chat and learn. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. This is also a good place to learn more about your customers.
All your content needs to be “Share”-able. If your page has valuable information, some of your audience may tell others they know about it. Sharing is what makes Facebook tick. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
Avoid posting non-related updates that don’t enhance your content value. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Utilize personal accounts in order to talk about personal endeavors.
Don’t use sub-standard photos when you are adding them to a Facebook page. These photos will give people a great picture of your business. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.
Use Facebook to show your expertise your field. Use all the resources at your disposal. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. When you do so, you’ll introduce yourself to lots of new people. This means more potential fans for your brand!
You should always make sure your profile is up to date. If you have any business changes, make sure you change your Facebook page. If your page is kept up to date you’ll help the people out that show interest in the things you’re offering. Altering your profile can make your page look fresh, too.
Don’t turn off functions that allow people to comment on the page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Encourage your clientele to write about their experiences with your company on your Facebook page. Those who have interest in what you’re offering enjoy seeing reviews from past customers. Having customers post about their experience is a great way to entice prospective customers.
If at all possible, consider all of your comments carefully, and craft responses to each one. The same goes for messages you get in your inbox. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Use your Facebook page to engage in conversation. Encourage the conversation between your followers. Consider using polls or thoughtful questions to spark discussions among your fans. When they are talking, chime in. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
Understand what doesn’t work in Facebook marketing. There are best practices you should be copying, but there are also worst practices that you should avoid. You don’t have to look too far to find the examples you need. Many folks seek best practices while neglecting to study the bad ones. It can be helpful if you know what to avoid.
Get people interested and involved in your service or product by creating contests on the Facebook page. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. When the contest is over, choose a winner.
Event sharing can be very important to your bottom line on Facebook. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” And Facebook will even send out a reminder!
Having many followers does not mean your marketing campaign is successful. Target customers who will buy your products and share your information with others. Track the conversion rate to track your progress.
Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. You must remember to exercise patience, as it won’t just solve itself overnight. It will take time before you see results from your efforts.
Always post an answer to any feedback on your Facebook page that is negative. Ignoring it will give people the idea that you only care about people who like you. If you respond correctly, people will respect and admire you and are more likely to give you their business.