Don’t you think it’s time to take it to your competition? Do your competitors market via Facebook and you don’t? Would you like to beat their campaigns again and again? That requires skill and patience, and the piece below will show you what to do.
Ask your viewers on a regular basis what they are looking for from you. You should be taking note when people make posts on your Facebook page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
One method for generating interest in your business is by having a giveaway. Try getting your customers to ‘like’ your site by giving them something for free. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
A great way to interact with your subscribers is to respond to their comments on your wall. This means checking you wall for questions or comments regularly. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Facebook is a great place to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. It should be thought of in this way. Cross promote information between your official website, blog and Facebook. Facebook can drive a ton of traffic to your sites.
Give away free items to loyal or potential customers. Offer free products or discounts to subscribers when they join. Put the list of winners on your wall, and keep doing this every time you have a contest.
Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to set up the specific offer and then promote it on your page. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Facebook Offers is a great way to promote freebies and contests you offer on your site. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If the offer is good enough, promote it to those who aren’t fans, too.
Never ignore comments and questions on your Facebook page. Thank them for contacting you, and try to give helpful answers to their questions. Put a link up to your website should you have something on there that is relevant.
Always answer all the questions and comments sent to you via Facebook. This will show that you are on point and active on your page. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
The key to successful marketing with Facebook is having a strong base of fans. Having an excess of 5,000 fans is best. When you hit that mark, your conversions will start happening rapidly.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Your conversion rate will be better and your campaign will be less expensive as a result.
Be sure your postings are valuable and relevant. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid becoming overbearing when you are marketing your products.
Be very carefully about the updates you post. Your followers will lose interest quickly if the content in your updates routinely has no value. Every piece of content you post should either be helpful, educational, or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Either create or join a group that suits your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can give your customers valuable information and let the whole group in on deals and promotions. Don’t overlook this opportunity to learn more about your customers.
Try offering exclusives when people “like” your page. If someone likes your page it will get you a ton of exposure. Think about giving folks something unique and free if they give your page a “like.” You could give it out to everyone or just have one winner. If someone sees a chance to get something of value, they will be more likely to click that button.
Allow people to “share” your posts and updates. If your page has valuable information, some of your audience may tell others they know about it. Facebook is all about sharing and interacting with other people. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients.
Always answer comments and posts that show up on your Wall. If people take time to make contact, you should dedicate some of your time to respond. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Encourage your fans to post content on your page. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.
Most people market on Facebook because they want to improve their sales. To keep you on track, set short term sales goals. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. Monitor your progress and tweak your strategies when you find they are not effective.
Run a contest every now and then to see who can get the most likes for your page. When you reach a certain goal, give a freebie or special price to the winner. This strategy will increase your subscribers.
Provide sign-up forms on your business’s Facebook page. If they are able to get something for clicking Like, they’re more likely to do so. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Keep your Facebook page consistent with your website design. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. It helps give personality to your brand. If you do things entirely different, customers will only get confused.
You may hit a few stumbling blocks when you first start into your Facebook marketing forays. It can be helpful to put a Facebook link on your website. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. Facebook allows you to easily connect with your fans.
Use Facebook’s Update ability sparingly. This features allows you to message your followers. However, you need to only use this when you have something important to share like if there was an emergency. Do not use this tool for promotional purposes.
Now that you are armed with excellent knowledge on Facebook marketing, it is time to show your competition who is the top dog. Now you can show them how to be successful. Use the advice you’ve learned here to get started.
Use a tool to post updates when scheduled. This allows you to share information to subscribers who are on the computer. Try a wide range of tools to find one that works for you.