Do you understand Internet marketing? Did you know that Facebook is a great place to do that? Are you a traditional marketer that must update their knowledge? No matter if you’re already using Facebook or not, the tips here are going to help.
Try a giveaway as a way to boost your Facebook marketing. Offer these free items to those who subscribe to your page. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Having contests are great for increasing your fan base on Facebook, so try to do that. Offer up discounts and prizes in return for having your customers like your Facebook page. Follow through with your prizes and discounts, or you will lose customers.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
You can get additional interest to your Facebook campaign when you use a giveaway. You should encourage your customers to join by offering a few free products to some of your subscribers. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Your current customers need to be your main focus. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. A respected audience is a happy audience. This engages your consumers with your brand, so you can’t forget who your champions are.
Your Facebook page needs to be monitored for spam at all times. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. By doing this, you’ll be able to gain the attention of people who may not know about your page. Make sure your posts get the attention you want. Only post things that are worthy of posting. Don’t ever spam!
No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Give away free items on your Facebook page. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. You won’t lose much money, and you will be able to communicate more with your customers than before.
Have a giveaway. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You do not need invest much money, but you can increase your base of potential customers.
Get fans involved in brand or company decisions. People will appreciate the gesture. You can tap into this by having your community help you with some decisions. As an example, a blogger could have readers vote on a topic they’d like to hear about.
If someone “likes” your page, give them something exclusive. New likes have the opportunity to draw a lot of attention to your page. You may want to offer a free giveaway to those who like your page. You can run a contest or provide it to anyone who Likes your page. They will click very fast if there is something free in return.
It is sometimes difficult to begin using Facebook as a marketing tool. A good starting point is the addition of a Facebook button on your site. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
Always make sure to allow comments on your Facebook pages. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.
Make sure you have a good personality with your posts. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Infuse personality into it, but remain professional while doing so.
Learn about Facebook’s Update policies. This lets you send messages straight to all your followers. Simply use this for integral news relating to your company. It is not for promotions but for actual news that should be brought to your followers’ attention.
You should post relevant and useful information regularly on your business Facebook page. This isn’t the same as posting five times daily, but do regular updates. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.
Ask your customers to post reviews to your Facebook profile. Those who have interest in what you’re offering enjoy seeing reviews from past customers. When customers post product reviews on your wall, it makes it easier for prospective customers to decide to buy.
Make sure you are posting professional photos on your Facebook page. This will show that you are credible and sophisticated. If you take photos to post on your business’s Facebook page, make sure they are high quality and appropriate.
Ask your visitors to share your page among their friends. You may want to offer a small discount for those who do share. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
Maintain a constant relationship with your subscribers on Facebook. Growing your Facebook relationships take the same time and effort as real world relationships. A good method of building strong relationships is to post new, straightforward content often. Remember to offer incentives and rewards to your loyal customers.
Your posts should be varied but on topic. You need to match all of your content to the goals of your brand, but versatility in your approach is key. Look for innovative ways to capture the interest of readers. Encourage them to submit pictures for a display, or raise questions they can interact with.
Create contests on your facebook page that get people involved and interested in your product or service. For instance, you could have users posts videos of themselves using one of your products. Then, when the contest comes to an end, you can choose a person to win some prize.
Remember that a large number of followers do not always mean your Facebook campaign was successful. You need to target those users most likely to want your products and share information with others. The key barometer of your campaign’s success is that all-important conversion rate.
Event sharing is a powerful Facebook marketing tool. If you are going to be speaking at a conference, for example, you could post an event that invites your followers to attend as well. The best part is that Facebook will remind them of the event for you!
This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Start your campaign plan today by using this advice and profiting from it.
You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. You have to target specific customers on Facebook that are interested in what you have to say. Look at your conversion rate to get an idea of how successful your campaign is.