Would you like your business to be seen by millions? Were you aware that Facebook could help make that happen? Millions of folks are users of Facebook, and you can turn them all into your customers if you do the right things.
Talk to your fans. Make sure you notice when people make posts on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not neglect your following, as they are the keys to your success.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means checking you wall for questions or comments regularly. Make sure to respond to both positive and negative feedback.
Reply to followers when they write something on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Make sure to respond to both positive and negative feedback.
All content that you post online should be linked from the Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Be certain that your online content is linked from the Facebook page of your business. If your site includes a blog, have it automatically summarized and linked on your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Give Facebook advertisements a try. Your normal posting will only deliver so much in term of promotion for your product or service. To achieve real results deep into your customer base, Facebook ads may be ideal. These will add to the traffic that your product brings.
Try putting out some Facebook ads for your business. This will help to promote your products in a very effective manner. Purchase Facebook ads to expand your business. They are inexpensive and can pack quite a marketing punch.
In exchange for a “like”, give your visitor a reward. Your page can get a great deal of attention when your page is liked. You can give away coupons for your product or maybe free samples. You can offer a discount on your products or even give a free item. If you give them something they like, they will probably not hesitate to “like” you.
Facebook lets you share content. Facebook isn’t just about informal chit chat, it’s also a major content format. Realize this. Compose actual blog postings and make sure your posts are promoted via other channels as well. Facebook can drive a ton of traffic to your sites.
Have a place on your page where people can sign up or subscribe. Give away something to provide incentive for folks to do so. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Try making a group versus a page. A Facebook group allows users to have their own community. This will also give you the ability to inform your subscribers of updates.
Don’t assume Facebook is the best place for you to market your business. While Facebook is wildly popular, each demographic has its preferred social site. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
Make sure to respond to all comments and inquiries sent to your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
Use the focus of your business as the basis for creating a group. Your group can be a place where you and your customers interact with each other. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. You can quickly get to know some of your customers.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
Be aware of what the purpose is of having a Facebook page. From a business standpoint, you should always be actively promoting yourself and your products on your page. Instead, define what you are you going to communicate with your customers. Is it a means for them to communicate with you? If you use Facebook to grow your sales it will work better than if you just want to keep current customers.
If you receive a “like” from someone, give them a special offer. Having a lot of likes brings attention to your page. Think about offering something that’s exclusive and free to those that like your page. You could give it out to everyone or just have one winner. If you offer something they want, they will likely click the button.
It is essential that you nurture your relationship with others who you are interacting with on Facebook. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. Strong relationships will lead to profits down the road. Give them rewards for their loyalty, like discounts, too.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. These clients only show up every now and then, so they are not interested in following daily posts. Invest in ads targeted for Facebook instead.
You can use contests and competitions to help get likes for your business page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
Always answer comments and posts that show up on your Wall. When someone shows interest in your business, take time out to speak with them, It’s like a phone call: you would never leave it at a message left on your machine, would you?
Scheduling tools are great if you are unable to sit online to post regular Facebook updates. This allows you to share information to subscribers who are on the computer. Test drive different scheduling tools until you are able to find a tool that has what you need.
Make sure any posts you list have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Your posts should contain a variety of content while staying on one subject. Your content should be brand related, but you definitely don’t want to get boring. Frame your product or business in different contexts. Consider posting a question or posting a photograph.
Include places in the body of your Facebook page. Offer them something of value when they register so that people will be more likely to do so. Hold contests and sweepstakes or just offer free samples of the product.
Market your brand by combining Facebook and matchmaking. There may be a time when you can introduce two people. Don’t wait this out and take action quickly. Your brand will be at the center point of the story behind those two people that they will share with all of their friends. This is a great way to promote something on Facebook.
Take the time to respond to the negative feedback you receive. If you delete it, people will think you don’t care. If you handle them the right way, people will admire it and be more likely to work with you in the future.
As this article has shown, your business can greatly benefit from Facebook marketing. You can show so many people what you can offer them. Keep the tips you’ve learned here in mind as you plan and execute your Facebook marketing plan. So what are you waiting for? Get out there and start promoting yourself!
Don’t stray far from the topic at hand when you post to your brand’s Facebook page. If you run a security company, for instance, posting about crime rates in your area is useful and relevant to your readers. However, Harlem Shake videos are not going to be on-topic with your business objectives.