A lot of life is taking place online now, so websites that don’t perform well won’t receive a lot of positive attention. Read this article to learn how to get return visitors to your site.
Make sure you have a tagline that shows up well on your website. The tagline includes a motto or clever phrase that speaks to the purpose of your business. When a visitor arrives at your site, they aren’t going to stay long if nothing catches their eye. Your tagline can help grab their attention.
No matter the audience you seek to target or the focus of your site, it is important to focus on load times that are under ten seconds. This will make people want to stay on your site. Most visitors want things to happen quickly and easily. If you don’t offer that to them, you will lose those visitors.
Pay attention to color combinations in your design. Choose a font and color that will help your words stand out from the background. Using dark colored text on a light colored background generally ensures that the text is easy for visitors to read. If you’re not sure what will work, show it to a someone for feedback.
Make sure your site loads quickly. Visitors won’t wait around forever for pages to load. Try reducing Flasha and the number of graphics, implementing SSI files, optimizing pages, making expire headings, reducing CSS and JS codes and using server and client caching.
Make user cancellations easy. These actions involve signing up for newsletters or email notifications, filling out forms, or searching the site for different topics or archives. When you do not allow visitors to cancel something they do not wish to complete, you are forcing them into something, which can prove detrimental to fostering return visits and/or purchases.
Make sure to check for any broken links. Do this from time to time, before uploading it to the server. Checking links is important since visitors who click the link will become frustrated if they find unavailable content on a frequent basis. Give all of your links a double check before uploading in order to prevent this problem.
Make your website content grabbing to readers. If it grabs your visitors attention, they will stick around and return for more. Visitors are more like to return to a website that offers useful, pertinent information.
Hosting your site yourself isn’t recommended, even if you might have invested lots of money into it. Do as much of the design that you are comfortable with, but allow a professional to host your website, so your time is freed up; this allows you to dedicate your time for things other than the site’s security and safety.
During the process of designing your site, use ALT tags for your images. These tags make it easy for those with disabled graphics and offer descriptions for those who are impaired visually and make use of translation tools for images. Should your images serve as links, these ALT tags will offer a means to describe the link’s behavior also. The ALT tags will bring up the search rank of your site because search engine crawlers use them as well.
Good website development hinges on the quality of your research. Be sure to research your particular niche in order to reach the audience you want. Think of a variety of ways you can effectively cater your website to your audience. This will make your design efforts more efficient.
When you are choosing your background color, white is an effective choice. Viewers will feel confident in the professional look afforded by a solid white background. However, intricate designs on your background can distract users and give your site more of an amateurish look. It is best to stick with a simple background when you are designing your website.
Consult with friends and those in the know, if you missed something when you were learning about HTML, Dreamweaver and Photoshop. They can be a great resource for those times when you get stuck on your design and need a little help remembering how to do something for your site.
Make sure to ensure priority of your user’s needs. You as a web designer have to think about the needs of the end user all the time. How easy information can be accessed and the website use are critical. You should think about all these things as you do your job. Look at the site through the eyes of a user as you design.
Never force the viewer on a path of your choosing or break them away from their current workflow. Do not attempt to force them to do an offer or a survey before continuing on with your site. By requiring visitors to do something before moving on, you will likely cause them to run far away and never return.
Test your site on multiple browsers, platforms (Windows 7, Windows XP, Linux, etc.) and devices (Mac, PC, tablets, cell phones, etc.) Every browser sees sites a little differently, since these can affect the user experience. Using available resources, determine which browsers are the most popular among your target demographic. Perform browser tests on your website, and include the mobile web browsers that are most popular.
Now you’re aware that site design doesn’t have to be overly difficult. After you get the hang of it, designing web pages becomes much simpler and easier to create sites that have great looking content. This article is your template and guide to successful website development.
Be sure to run tests early and continue to do test runs frequently. You need to use your website as a reader would in usability tests early in the design process. Keep testing and improving as the design nears completion.