Facebook is all about communication and it is a fabulous way to keep in touch with your business customers. Social networks are hugely popular today. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.
Facilitate regular interaction with your followers so you understand their needs and interests. Pay attention to any posts that people make. Successful businesses often get their best ideas from potential customers. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Communicate with fans on a regular basis. Pay attention when folks make postings on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t ignore fans since they happen to be the reason for your success up to now.
You can easily engage followers on your profile by replying to their comments and concerns. Monitor your wall daily and make sure to respond to people within 12 hours. Respond to concerns, especially when it is a direct question or product concern.
Never ignore a message that someone sends you. Thank them for contacting you, and give them a great answer. If you have a page on your site that holds the information they need, share the link with them.
Any content published online should be linked to your Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Don’t forget the people that are already subscribed to your page. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. For a stronger Facebook marketing campaign, your audience should feel respected. This will help them engage themselves in your brand.
Consider creating a group instead of a page. A group creates a community of users all interested in a common topic. You could even set up both a group and a page if you would like and if it makes sense for your business.
Try offering exclusives when people “like” your page. The more likes you have, the more attention your page will get. Make it worthwhile to like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Target advertisements directly to your customers by using the “custom audiences” tool. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. No one will bother following your daily posts if they don’t buy from you frequently. Spend your money on more targeted Facebook ads.
The key to successful marketing with Facebook is having a strong base of fans. You should always aim at gaining a large following. After you have developed a fan base, you can begin marketing your products by increasing your investment.
When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. To keep you on track, set short term sales goals. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. Monitor your progress and tweak your strategies when you find they are not effective.
Choose updates carefully. Subscribers will lose interest quickly if the content you share isn’t valuable. They should offer help or be educational or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Only post updates that are pertinent to your area of business. Make sure you are talking about things that interest your customers. If you must talk about other stuff, do it on your personal page.
Offer something that is unique when someone “Likes” your Facebook page. The more likes you have, the more attention your page will get. Think about offering something that is free and exclusive when they “Like” your page. It could also be something like a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.
It is sometimes difficult to begin using Facebook as a marketing tool. The first step is usually to add Facebook buttons and links on your site. This will allow your customers to navigate more effectively. Once they like your Facebook page, you can give updates on your business.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Irregular customer interaction also means they will be quite uninterested in your postings. Spend your money on more targeted Facebook ads.
Make a personality for your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Always stay professional though, to keep people feeling secure in your brand.
Be sure you give your business some personality. Boring content makes your brand look boring, too. Show some personality, however remember to remain professional.
Determine why you are creating a Facebook page in the first place. Sometimes, you may not need a page due to a fleeting customer base. Do you want to speak with your customers? Or do you have it for them to stay in touch with you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
It is essential that you work on keeping followers updated via Facebook. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Ensure your updates contain excellent information your customers will love.
Encourage interaction as much as possible. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. If you delete something or ask people to stick to a topic, you risk offending them. You should only intervene and stop the conversation if it becomes ugly.
Leave the comment feature turned on to be sure that people can leave posts on your page. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.
Keep your profile updated. If there are changes in your business, you should make these changes to your profile. Keeping your page up to date can be helpful for customers who are interested in what you have to offer. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.
Find a way to excite your followers into page interaction with both yourself and others. If someone starts a conversation about something you’ve posted, let them continue talking. Don’t delete their post or you might insult them. You should only intervene if offensive statements are made.
Your website and your Facebook page should mimic one another. For instance, use the same colors in both places. Visual cues make branding easy. If the color schemes are completely different, people may think it is a different company with the same name.
Do you want to use social media to increase business? Social media is a growing industry so why not put Facebook to work and use it for marketing purposes. Use these tips to connect with a larger audience.
Use the Facebook update option sparingly. This helps you send messages to all of your followers. But, just use the feature for things that really matter. This should not be used for simple promotions but as a means to inform followers of significant information.