Do you have a Facebook business page? If not, you have no way of reaching out to millions of people who could turn into customers. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading to learn how to build a strong Facebook marketing plan.
Engage your customers by replying to their posts as much as possible. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Make sure to reply to all inquiries or complaints.
Consider holding online contests as a means of your Facebook marketing plan. Offer up discounts and prizes in return for having your customers like your Facebook page. Always actually send the prize or you’ll ruin your reputation.
Make sure to put your current audience in the forefront of your priorities. In the rush to get new customers, many companies inadvertently take their old customers for granted. For a stronger Facebook marketing campaign, your audience should feel respected. This will help them engage themselves in your brand.
Facebook is a great content sharing tool. It is not just a place for chatting, but a great place to share content too. Don’t neglect this powerful marketing tool. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook will bring you a great deal of traffic if you do.
Know when you ought to make posts about the business outside of a personal Facebook page. You can gain lots of attention by doing this. Be sure it is positive attention, though. Post when you want to say something that’s worthwhile. Avoid spamming at all times.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will be better and your campaign will be less expensive as a result.
Carefully chose your updates. Your followers will lose interest quickly if the content in your updates routinely has no value. Educate your customers with enlightening posts. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
Always keep your current customers in mind. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. You should ensure that your audience feels appreciated. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Offer an exclusive deal to those that “like” your page. People pay attention to a page with a high number of likes. Send something free to a client if they go to your page and like it. It is something that you can give to everyone or offer a sweepstakes. They will click very fast if there is something free in return.
Hold a giveaway promotion to get more followers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You won’t lose much money, and you will be able to communicate more with your customers than before.
If someone takes the time to comment on your wall, give them the courtesy of a response. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.
Increased product sales are the primary purpose of a Facebook marketing campaign. To keep you on track, set short term sales goals. It is good to garner lots of “likes,” but you also want to convert them to sales. If you don’t reach your goal, reevaluate what you are doing.
Allow interested parties to sign up via your Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. Hold contests and sweepstakes or just offer free samples of the product.
Make sure any posts you list have value. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Don’t make every post an ad, though.
Personalize your brand. If people find your posts to be dull and boring, this will reflect poorly on your brand. Adding some personality can be great as long as it always remains professional.
Do not talk about things that you cannot connect with your brand. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Use a separate personal account to share details about your personal projects.
Always allow comments on your Facebook page. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Be extra sure that people are able to “share” the content on your page. Posting valuable content will encourage your fans to share that information with their friends. Facebook is all about sharing and interacting with other people. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
Do your best to keep up with all comments made on your page. This includes postings as well as emails. It is not always easy to do so, but it could pay off for you in the end.
Work on responding to all comments left on your page. This include comments in your inbox as well ones posted on your page. It is not always easy to do so, but it could pay off for you in the end.
Try encouraging user interaction with others fans and with you. Let conversations flow on your page. Deleting the post or keeping people on topic might offend certain people. Only intervene if the language or subject material is offensive.
Find your inspiration to get on Facebook to promote your product. You should now have all that you need to begin your Facebook marketing campaign. Even if you have been on Facebook a while, you can always get better. What you’ve just learned will help.
Design your Facebook page to be similar in theme to your website. You should match your webpage colors to those on the wall of your facebook site. This helps folks make the connection between you and your brand. If you make it too different then people may start to get confused about it.