Visitors to websites will immediately notice how well it’s designed. Given the power of initial impressions, getting the design nailed down well and good in advance is critically important to keeping visitors from fleeing their first visit. Use the following tips to help keep visitors coming back to your site.
Make sure that you get rid of any material that is outdated on your site. If someone visits your site for up-to-date information and find that it’s discussing the latest event – which happened a year ago – they’re leaving. Users are careful with their time and if they can tell that your site is not updated often, they will leave. Set up a review schedule so you are able to update the content, and remove the items that have nothing to offer anymore.
Your site must be simple to navigate if you want to attract visitors. Your links need to be prominently placed, easy to understand and functional. Simple menus will make navigation easy for your visitors. To enable easy browsing, be sure that each page includes a link back to the home page.
Become educated on shortcuts and frequently use them. There are many shortcuts that can be used when designing your website. Learn as much as you can about shortcuts. Some of these shortcuts include HTML codes that can help you quickly make changes to your web page.
Let visitors search throughout your website. If visitors want something specific, they will immediately scan for a search function. If you don’t get one of these, they may move to a site that has something like that. Always put the box somewhere near the right page’s top because people will look for it there.
Utilize newsletters if you want repeat visitors. When you allow people to receive notifications about special events, discounts or updates, they are more likely to visit your site multiple times. Put the sign-up box near the top of your site so they can easily find it, and check how many sign up when you move it around your page. Your newsletter should only go out to those who specifically request to receive it, or you run the risk of turning off your customers.
Make user cancellations easy. An action may refer to signing up for e-mail notifications, newsletter subscriptions or filling out web forms. Visitors do not appreciate not being able to cancel things that they are not interested in completing, and they may not wish to return to your site for future purchases.
To help you design your site to attract more visitors, you need to include good meta tags on each page. Quality and relevant meta tags will provide search engines with information regarding your site. Tags that incorrectly label your site can cause visitors searching for your site’s niche to not find the site, reducing the number of hits.
Try using readable and professional-appearing fonts. The quality of a professional website is measured by it’s fonts. Don’t use handwriting or comic fonts as most people won’t have them installed. If a site visitor has not installed a certain font on his or her computer, it may display as a default font. This often looks terrible.
Make sure your website is easily scanned. Studies have shown that people usually quickly scan a website rather than thoroughly read it over, as they try to find the stuff that might be interesting to them. Having text in certain areas to create a more bold appearance will catch the attention of readers who quickly scan each page. Keep the most pertinent information near the top of the page. Doing all this makes your visitors’ experience more enjoyable because they can find the information they want without any problems.
Be sure there are no broken links on your website. The best time to do this is just before you FTP the page over to the server. It is incredibly important to keep broken links to a minimum. If visitors encounter them often, they will disappointed and no longer come to your site. So you don’t run into problems, make sure you check to see if everything works.
The design of the website is one of the first things a visitor will notice, and it can have a big influence on how much time they spend at a site. Your visitors should get a good first impression. These previous tips should’ve showed you what to do so that others remain on your site.
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