Would you like to have millions of eyes on your ads? Did you know you can use Facebook to help you do that? The millions of users there are waiting for you to tell them all about your product or service.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Reward them with prizes and incentives if they like your page. Be sure to follow through on any promises you make.
Reply to any comments left on your wall. You should monitor your wall regularly and also any related @ messages. Reply to them, especially if it is someone who needs customer service or has a complaint.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. It is important to reply to everyone, even more so if it is a complaint or a question.
Learn how to build a fan base. Having an excess of 5,000 fans is best. Once you gain a large following, you marketing efforts will become much easier.
See if Facebook advertisements are a good fit. Normal posting only adds so much when it comes to promoting services and products. Purchasing Facebook ads will help you reach your goals. They generally do not cost a lot, and they can help you a lot.
You must not forget your current customer base. Many people concentrate on getting new fans but forget the patrons they have already. For powerful Facebook marketing, you need an audience that feels respected. This leads to engagement of your customers who can then spread the word to others.
When marketing through Facebook, you’ve got to make your page stand out from the competition. You should add pictures and colors to attract attention. These pages are more enticing.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. This is because customers are random so they likely will not follow daily posts. Use Facebook advertisements as an alternative in such cases.
Be aware of when it is appropriate to post on other Facebook pages. You can garner a ton of attention when you post on other people’s Facebook pages. But, be sure it is positive attention. Only make posts on other pages if you have something worth saying. Do not ever do spam posts.
Make valuable posts. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
Try holding a giveaway to boost interest in your Facebook page. Give something away a winner picked from you followers. This will help you to communicate more often with potential clients.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. Having hidden content will make it so those who are interested will have to become a fan. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. There is no reason for these customers to see the daily happenings at your company. Invest in ads targeted for Facebook instead.
Create a special group that is only for your business. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. Here, you can inform your customers of any special deals you have going on. This is a good way to become acquainted with your customers.
Think about setting up a group on Facebook. You can communicate with customers and they can communicate with each other here. You can alert people to discounts and share useful information as well. This can be a great way for you to know your customers.
Make sure that your Facebook page has professional photos. These pictures need to make a great first impression. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
Keep your profile updated. If anything changes within your business, be sure you change it on your profile page. Having an updated page is helpful to customers interested in all you offer. You might want to change some items on the page, but people will love those updates.
Do not share updates that are not directly related to your content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Use your personal account if you want to share updates about personal projects.
Engage in conversations taking place on your business’s Facebook page. You should post content that will make your followers react and start talking. To help get conversations started, ask a question. Take part in the conversation once you get a few reactions. They’ll feel more connected to your business and more likely to order from you when they view you as a person they can talk to rather than a nameless and faceless entity.
Commit solid resources to your Facebook marketing plan. Facebook is a large and popular site, and it takes a lot of work to market on it. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Put real time and money behind it to succeed at it.
Post on a variety of topics, but all within your niche. Brand-related content is great, but can get tedious. Think of different methods of developing content that interests your followers. Perhaps that means photo essays, or you can create posts where you question your audience.
You should definitely focus on finding a personality for your brand. If you are boring they will thing your product is too. Always stay professional though, to keep people feeling secure in your brand.
If you don’t feel you can devote enough time to your Facebook page, get someone to manage it for you. Daily status updates and other content will remind customers why they patronize your business. And even better, the ease of sharing the posts means you’ll attract attention from their friends as well.
You need to be encouraging interaction with both you and other customers. This will help keep the conversation going about your products and services. Do not delete posts, as the user will probably stop following your page. Only intervene if the thread could offend someone.
You should always be sure you remain on-topic when making Facebook posts. If you are selling houses, for example, talking about interest rates is relevant and appropriate. Do not post random videos like a dog chasing a cat; this will make your fans bored.
You want your facebook page to look similar to your webpage. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. This will help people make the connection between your page and your brand. Straying too far from your original design can end up backfiring.
Make sure everyone posting content on your page follows the same strategy. If you want your page to look right, consistency is everything. Why not do advance preparation of your Facebook updates and put them somewhere they can be easily found by your colleagues.
Clearly, Facebook is great for marketing businesses. There are millions of Facebook users, and they can all see what you’re offering. Keep the tips you’ve learned here in mind as you plan and execute your Facebook marketing plan. So what are you waiting for? Get out there and start promoting yourself!
Add a picture to all your updates. Marketing works best when your customers can relate to your message, and nothing can help you with this more than pictures. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.