Would you like to reach a global audience of millions? Were you aware that Facebook could help make that happen? Millions of people are registered on there and they can be your fans if you do your Facebook marketing campaign right.
Give away free items to loyal or potential customers. Offer free products or discounts to subscribers when they join. Put the list of winners on your wall, and keep doing this every time you have a contest.
Make a group rather than a page. This will help generate an online community for better interaction. You can utilize a group and a page in tandem to keep users interested and interacting.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All that needs to be done is you should get the offer set up and use the Promoted Post option. This will encourage people to come to your page.
The most important first step to Facebook marketing is to build a solid fan base. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit that number, conversion rates skyrocket.
Never neglect your existing base. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This is very rewarding, so don’t neglect your fan base.
Consider buying advertisements on Facebook. The ad can be targeted to users of a certain gender or age. You can set a budget and work only as much as you want to. Finally, you don’t have to commit long-term. You can stop your ad whenever you want.
Allow interested parties to sign up via your Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. You can give a prize for signing up, or require registration to enter a contest.
Create a group page for your business. This allows you and your customers a place to chat and learn. You can alert people to discounts and share useful information as well. You will feel much closer to your customers if you do so.
Consider carefully before you promote your business on someone else’s page. If you post on someone else’s page, it can lead to attention. Make sure your posts get the attention you want. Only post on other pages whenever can positively contribute in some way. Do not engage in spamming of any sort.
Put effort into your Facebook marketing campaign. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Make sure you use the correct resources so that you get what you need out of it.
Offer an exclusive coupon, sample or great deal for those who “like” your page. Likes are a good way to raise the profile of your page. Think about offering something people are going to be interested in. It could be a sweepstakes prize or something offered to everyone. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
It may be tough starting out in Facebook marketing. Incorporate a Facebook button onto your page. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. Facebook allows you to easily connect with your fans.
Provide sign-up forms on your business’s Facebook page. If they are able to get something for clicking Like, they’re more likely to do so. You can give a prize for signing up, or require registration to enter a contest.
It’s very important that you inform your target audience through Facebook. Do not post more than five times a day with updates. Your updates should have lots of content and contain information customers are interested in.
Create a special group that is only for your business. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. Use this group to share information and offer discounts. You can quickly get to know some of your customers.
Mirror your social marketing pages to the content on your website. For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. You will help people feel like they know your brand and products. If it is different, you may puzzle your customers.
Personalize your brand so that it is memorable. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. Adding some personality can be great as long as it always remains professional.
Don’t use Facebook Update too often. This ability allows you to send a message to all of your followers. Use it only for news and events that are important, such as emergencies. If you message people too often, they may steer clear of your site.
Look for opportunities in leadership. Facebook can do wonders to help build up your leadership within a niche. Try finding opportunities to answer some questions and posting relevant comments to your field. This gets your brand out to more people, which means more fans for you.
Have customers post reviews to your Facebook profile. People interested in your wares will want to know what others think. It makes them feel much more comfortable if they are on the fence.
Only use Facebook’s update settings for important information. That allows you to send direct messages to everyone that follows you. Use it only for news and events that are important, such as emergencies. This isn’t something that can be used regarding promotional purposes on a continuous basis.
Interact with your subscribers on Facebook. Encourage the conversation between your followers. Start to discuss something, or ask for opinions to get the ball rolling. Once they begin talking, join in and let them know your thoughts. The more you talk with them, the more personal your company will become.
Write posts in many different ways, but keep consistent in terms of your brand voice. Make sure that your information is relevant, but also creative. Think of different methods of developing content that interests your followers. You can post photos, ask them questions and much more.
Why not ask your customers to write a review on your Facebook profile. People who are looking into purchasing from you will appreciate reading reviews and comments from others with experience. Having customers that post what they experienced with your business onto you Facebook profile will assist potential customers when they want to decide whether or not to go with your company.
Hold contests to get your followers excited and talking about your brand. Have people perform certain tasks to earn entries into the contest. They could like your page, subscribe to your email updates, or post pictures using the product. After the close of the contest, post the name of the winner.
Use your Facebook page to engage in conversation. You should encourage conversation. Ask a question or seek feedback. Once you get your fans to talk you can speak back to them. When you get people involved with talking to you through your Facebook page they will feel a personal attachment to your company and will respond well to your marketing efforts.
Do not forget that event sharing on Facebook can provide power for your business. Create an event whenever you plan to do something, such as showing up at a trade show. Facebook will even take care of all the reminders!
Facebook is a wonderful marketing tool for businesses. There are many people out there in the world of Facebook and there is the possibility that they can see what you have to offer. Make the most of the information that has been provided to you here and be more successful, while still having fun at the same time. The limits are endless.
The number of Likes on your page doesn’t affect its success necessarily. Your main priority should be those people who are either going to buy your goods or pass on your business details to their family and friends. Looking at the conversion rate can show you if your campaign is successful.