Facebook is appealing because it reaches so many people and is so easy to use. Don’t overlook its power; use its power to market your brand. Keep reading to learn more about marketing through Facebook.
When marketing through Facebook, you’ve got to make your page stand out from the competition. Add colors and pictures to your page. Facebook users tend to be drawn to these kinds of pages over plain pages.
When using Facebook to market your business, always remember to post in a professional manner. Although social media is relaxed, you should never post anything that could be deemed unprofessional. Presenting a professional way of speaking will inspire respect and trust from your customers.
Don’t let spam overrun your page on Facebook. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You need to monitor your wall, and any direct messages you receive. Reply right away, particularly if the posting included a complaint or customer service request.
A page is great, but a group might be a better idea. Facebook groups are a great way to get people to interact more. You can have both a group and a page, the page for updates and the group for interactivity.
Don’t let your Facebook page become overrun with spam. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Anyone with administrator privileges to your page has access to these filters.
It can be helpful to be active on other Facebook pages instead of just your own. If you are posting on a page that isn’t your own, it can gain you attention. Make sure you’re seeking the right kind of attention. If you have something good to say you can post on other pages. Make sure that you avoid spamming other pages.
Facebook marketing is all about eventually selling more of your product. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. Try switching your strategy if you’re not seeing an uptick in business.
When you choose to update your page, be careful about it. If you don’t share content that has value, you won’t keep fans very long. Your content should entertain, educate or offer some help. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Your posts should include valuable content. Basically, your readers should gain something out of every single one of your Facebook posts. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Get more followers by hiding content from those that aren’t fans. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Just hide a small portion of content so you don’t lose SEO.
Get fans involved in brand or company decisions. People like to feel that their opinions are important and valued. Empowering them to make decisions is a great way to involve your community. For instance, if you are a blogger, consider asking them what posts they’d like to read.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Just like with physical interaction, building a great Facebook relationship takes some time. Providing valuable, up to date content is on way to keep your customer relationships going well. Reward long-time followers with promotions, as well.
It’s very important that you inform your target audience through Facebook. Do not post more than five times a day with updates. If your content is interesting, they’ll continue to read it.
Ask your followers to interact with each other. If a conversation is started on one of your posts, allow it to continue. If you get rid of a post or tell others that they need to change the topic, it could offend them. Intervention should only come if something gets offensive.
See if you can get your users to speak with you and each other too. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. The only time it’s a good idea to take action is when people start to say offensive things.
Keep your profile updated. It is important to keep your customers informed of changes. Having a page with current information will be helpful for your fans. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
Design your Facebook page to be similar in theme to your website. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. This helps brand your Facebook page with your business. Your customers will not know what is going on if it is not at least similar.
Don’t overdo it on Facebook Updates. This allows you to send out messages to everyone that follows you. Use it only for news and events that are important, such as emergencies. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.
See if your subscriber base will share content with their own contacts. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update. You can promise to give coupon codes to everyone once you or your updates get shared by a specific number of subscribers.
Ask customers for reviews you can post on your Facebook page. This will show the quality of your product and give you an idea of whether or not changes need to be made. Having past customers post their experiences with your company on your Facebook page can help prospective customers make a decision.
Your posts should contain a variety of content while staying on one subject. You need to remain focused on content that relates to your brand, though you want to keep things interesting. Find different ways to post relevant content. Post photos and ask questions in your posts.
There is no harm in asking fans to share what you post. Offer an incentive such as a discount to anyone who shares updates with friends or family Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
Remember that it is not easy to determine the tone of a post on your Facebook page. If you post Facebook messages that look like they were put there by some type of bot, people will lose any interest they had in being a fan of yours.
You want you posts to be focused, but also with some variety. It’s important to stay on topic, but you don’t want to limit your possibilities. Find different ways to post relevant content. Consider posting a question or posting a photograph.
Not only do you want to promote sales, but you want to build a fan base, too. Offer coupons or discounts to new or loyal friends. If you quit offering anything of value, you’ll likely lose friends.
Always post an answer to any feedback on your Facebook page that is negative. Letting it sit there without an answer will tell folks that you are only interested in those who agree with you. The better your dealings with people, the more admiration you will receive and this will lead to additional work down the line.
Although it’s still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. Do not neglect it when you are developing your marketing strategy. Apply what you’ve learned here, and start using Facebook marketing today.
If you don’t know about Facebook, now is the time to learn. If you do your homework, you will become effective at developing a marketing strategy. Simply use the information provided in the Facebook help center to find out information that few users know. This advantage will pay off for you.