Do you want to get a leg up on the competition? Do you run across their Facebook pages and think its time for you to have one too? Would you like to have a Facebook campaign that beats them cold? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or special deals to those who like your page. Always actually send the prize or you’ll ruin your reputation.
Give Facebook advertisements a try. Your normal posting will only deliver so much in term of promotion for your product or service. When you want reach, Facebook ads are better. Facebook ads are cheap, and they can be quite effective.
Make sure that all content you publish online is at least linked to from your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Also, use your Twitter page to link up to Facebook.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Use many colors and images relating to your product. Facebook users usually respond better to these pages compared to plain ones.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Just get the offer all set up and change it to “Promoted Post.” You may find yourself with new followers if its a great offer.
Do not let spam overtake your page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Any approved person can access the page with these tools if they know the password.
Be careful about posting about your own business away from your personal pages. If you post on someone else’s page, it can lead to attention. Make sure it is the good kind. Only make posts on other pages if you have something worth saying. Avoid spamming at all costs.
When someone sends you a message or comments on your page, reply to it. Try to answer their question with a helpful answer, and thank that person for contacting you. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
If someone posts on your wall, answer them. If someone goes to the effort to contact your business, you should take the time to talk with them. You should consider a Facebook post like an email or a telephone call.
Target advertisements directly to your customers by using the “custom audiences” tool. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. It is important to set some sort of periodic goal based on your Facebook marketing efforts. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. If you are not seeing the type of business you want, you may need to adjust your strategy.
Consider buying a Facebook advertisement. You can alter your ad to your customer base to maximize profit. You may also use a given budget and do a lot or a little as you can manage. There isn’t a commitment, either. The advertisement can he halted at any time.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Sometimes you’ll need to post on Facebook pages that are not your own. You can get some attention by posting on other pages. Having said that, it’s crucial that this attention is desirable. Only post on other pages whenever can positively contribute in some way. Make sure that you avoid spamming other pages.
Informing your customers through Facebook is crucial. Opt for quality posts over quantity. Keep your content fresh and filled with relevant information your customers would want to read.
One of the best marketing tactics is to hold a giveaway. Reward those who sign up for your newsletter or like your page. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
Remember the purpose of your Facebook page. Don’t just get one so you can say you have one. Instead, define what you are you going to communicate with your customers. Or do you have it so that your customers can keep in communication with you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.
Give someone something valuable if they “like” your page. You can garner lots of attention via “likes.” Think about offering something that’s exclusive and free to those that like your page. You can also enter them into a contest if they like your page. If you offer something they want, they will likely click the button.
Nurture the relationships that you have on Facebook. Just as in face-to-face interaction, building a solid relationship with people on Facebook is a long-term investment which evolves over time. Providing valuable, up to date content is on way to keep your customer relationships going well. Give them rewards for their loyalty, like discounts, too.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Basically, your readers should gain something out of every single one of your Facebook posts. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Be sure to answer customer comments and questions right away. Do this for all comments, whether they come from email or your main page. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.
Do not talk about things that you cannot connect with your brand. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Personal news and interests should be kept for a separate personal Facebook page.
If you are not able to post timely updates on your Facebook page, use a tool for scheduling. Use a quality scheduler to post your updates at the same time each day. Explore various tools to find the best one for your needs.
Be sure others are able to share what you’re posting to Facebook. Posting valuable content will encourage your fans to share that information with their friends. Facebook depends on people who interact and share with others. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
Ask your customers to share the content that you post with other people. Offer an incentive, for example by giving small discounts to any subscribers who share your updates with any of their friends. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.
Now that you are armed with excellent knowledge on Facebook marketing, it is time to show your competition who is the top dog. You can become the expert at Facebook success! Use this advice to be able to reach the masses.
Try giving something away in a contest to get people interested in your page. For example, you could ask those that follow you on Facebook to take a picture of themselves using your product and post it on your page. Then, when the contest comes to an end, you can choose a person to win some prize.