Facebook is among the most highly-used social media websites. There are millions of account holders, and millions more sign up everyday. Business owners must learn about Facebook in order to make it work for your business. This article shows you how it’s done.
Having contests are great for increasing your fan base on Facebook, so try to do that. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Show proof that you have awarded the prize after the contest ends.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide discounts and prizes to those who give your page a “like.” Just be sure you actually follow through or your business will not be trusted.
A great way to interact with your subscribers is to respond to their comments on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Pay special attention to posts that express a complaint or a request for customer service.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by using colors and photographic elements. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Link all of your content to your Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Think about creating your own group rather than just a page. Groups are like little communities where your fans can interact together. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
When marketing through Facebook, you’ve got to make your page stand out from the competition. This can be done by using colors and photographic elements. People are much more drawn to decorative pages than plain ones.
Building a fan base is the first step in marketing through Facebook. You should have 5,000 fans or more before you really start investing in marketing. When you hit that number, your conversion rates will soar.
Avoid allowing spam to take over your Facebook page. You can monitor your page with certain tools, even when you are not online. Anyone with administrator privileges to your page has access to these filters.
Don’t forget the people that are already subscribed to your page. People often focus on new customers and tend to forget about the old. In order to market using Facebook, your audience should feel respected. This leads to engagement of your customers who can then spread the word to others.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Ask followers to suggest topics or ask for their opinions on company decisions. They’ll love to feel so important. When they have input, they’ll feel special. As an example, a blogger could have readers vote on a topic they’d like to hear about.
The first step to success with Facebook marketing is having a solid base of fans. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. Large numbers of fans will cause the rate of conversation to skyrocket.
Determine why you are creating a Facebook page in the first place. Don’t create a Facebook page just because it is the hip thing to do. Is your goal to communicate with your customer? Or do you have it so that your customers can keep in communication with you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Obviously, you are seeking to obtain more sales by marketing on Facebook. Setting monthly sales goals can guide your efforts. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. If your goals aren’t being realized, your strategy may need adjusting.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. You will get more fans this way because they will want to see the hidden information. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
It pays to cultivate strong relationships with customers and others you speak with on Facebook. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built. Strong relationships will lead to profits down the road. Also, include many deals to reward your customers.
Look for ways to establish yourself as a leader in your field. Facebook is great for demonstrating your ability to be a niche leader. Use every chance you have to provide answers to questions and comment on your topic. This will help you familiarize people with your brand, which means there may be more fans.
Be careful about how often you use Facebook Update. This allows you to send out messages to everyone that follows you. However, you need to only use this when you have something important to share like if there was an emergency. It is not for promotions but for actual news that should be brought to your followers’ attention.
Keep your followers updated regularly on Facebook. However, this does not give you permission to overload them with too many postings each day either. Your updates should have lots of content and contain information customers are interested in.
Scheduling tools are great if you are unable to sit online to post regular Facebook updates. Use a tool that enables you to share your posts when your followers are mostly likely to be on Facebook. Try out various tools until you get one that gives you the features you want.
Do your best to keep up with all comments made on your page. Respond to comments on your page and comments in your inbox. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.
Participate in conversations that develop on the Facebook page. Give your viewers the encouragement they need to talk among themselves. Consider using polls or thoughtful questions to spark discussions among your fans. Once your fans are talking, join in on their conversation. When you get this involved, your fans will see you more as a human being and not some faceless brand. That’s important to build their trust and loyalty.
Mirror your social marketing pages to the content on your website. If your website is grass green, make your Facebook page the same color. It will help people relate your page to your brand. When the two are unalike, people will be confused.
Encourage your followers to share the content they like on your Facebook page with family and friends. Give them incentive to do so, like a discount or coupon. A coupon code can be given if they share your update with their friends.
See if any of your customers would want to post their reviews on your page. People who are looking into purchasing from you will appreciate reading reviews and comments from others with experience. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.
As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. After reading through this piece, you should feel prepared to move forward. You should start marketing on Facebook today.
There is no harm in asking fans to share what you post. Offer an incentive, for example by giving small discounts to any subscribers who share your updates with any of their friends. This will provide them incentive to do something that helps your company.