Is it time to get a step ahead of your competition? Are your competitors using Facebook for marketing, and you want to get in the game? Would you be interested in out-marketing them on Facebook? It will take some learning and determination, but you can gain the education from the article below.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer prizes or special deals to those who like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offers can include discounts and prizes for users “liking” your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Make sure your Facebook page isn’t being inundated with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Your administrators can update the filters as new spam is added to your page.
You posts should always be professional when you are using Facebook marketing. You can be a bit relaxed but make sure you are still professional. Folks will have more respect for what you do if your tone stays professional.
Consider Facebook to be a platform in sharing content. Facebook is not only about socializing; it’s a major source of content. Treat it as a marketing medium. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will see great results from using Facebook.
A fan base is a must before you begin marketing on Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
You may want to try Facebook ads. Posting on your page only goes so far. When you want reach, Facebook ads are better. These ads are not expensive and can quickly increase your followers and your sales.
Do not leave out people that are already fans. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If you want your Facebook marketing to pack more power, then make your audience feel respected. These customers can champion your brand if you engage them effectively.
Facebook is a great way to share your content. It is not just a place for chatting, but a great place to share content too. Realize this. Create great content and share interesting information. You will see that Facebook brings you a great deal of traffic!
Giveaways are terrific marketing tricks. This can be done if someone likes your page. You do not need invest much money, but you can increase your base of potential customers.
Think about making a group rather than a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You could also use a group and a page to get maximum benefits from Facebook marketing.
When you choose to update your page, be careful about it. People will lose interest right away if you are not posting any valuable content. Your updates need to be useful, entertaining or educational. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Try offering exclusives when people “like” your page. Likes are a good way to raise the profile of your page. You may want to offer a free giveaway to those who like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If someone sees a chance to get something of value, they will be more likely to click that button.
Your posts should include valuable content. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t be too much of a salesman, however, or people will get tired of your updates.
Ensure there are easy to find areas in your Facebook page so followers can sign up. If you give them a free product or coupon for liking your page, they will be more interested. You can hold a contest or a spot for them to put their information in.
Seek out opportunities to show your expertise. Facebook lets you prove yourself to be a leader within your niche. Answer questions at every opportunity, and comment on relevant pages. This helps introduce you and your brand to lots of new people.
Don’t share irrelevant updates. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Personal projects and updates should be shared using your personal account.
Put in real work to keep your fans up to date on your page. Do not post more than five times a day with updates. Be sure you have updates that are comprised of quality content that is actually helpful to readers.
Establish a personality for your brand. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Show some personality, but stay professional.
Only use images that are professional on your page. These photos show others great shots of your business. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
Don’t use sub-standard photos when you are adding them to a Facebook page. These pictures need to make a great first impression. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.
Get people talking. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. If you get rid of a post or tell others that they need to change the topic, it could offend them. Intervention should only come if something gets offensive.
Don’t be shy; tell your visitors to show and share your content. Give them incentive to do so, like a discount or coupon. You may also wish to offer a coupon code once your status is shared a set number of times.
Make sure you interact with customers on your page. Get your followers talking to one another. Start a conversation or ask questions. Once you get a conversation going, join in. By taking part in conversations, your fans will see you as someone who is genuinely concerned for them.
Use the check-in function on Facebook if you have a store. Let your customers update their status by checking into the store as well. This allows you to market to friends of your fans since they’ll see when their friends check in.
See if your subscribers are willing to share the content you share with the people they know. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.
If you do not have ample time to maintain your page, try hiring another person to do it. A successful page requires constant attention, and you may not be in a position to provide it. It can be hard to make even one post a day, if you are busy. Although it will cost money for you to hire another person to do this, you may find out that this extra cost is necessary.
Generate interest and engagement by running contests or promotions on your Facebook page. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page. Pick a winner and enjoy the results!
Now that you are armed with excellent knowledge on Facebook marketing, it is time to show your competition who is the top dog. You can show them how you can be successful now! Use the above advice to reach more customers than ever.
Do not neglect the power that event sharing can have for your business when using Facebook. An invitation to a hosted event can make your followers feel part of your organization. Your fans will be reminded of the event as it comes near.