Marketing on Facebook is something that many are interested in because of how popular social media is. If you share this interest, you should spend some time learning the fundamentals. Look at this advice to learn more.
Offering contests is an effective way to increase your fan base. Offer users prizes and discounts in exchange for encouraging people to like your page. Follow through and actually award a prize or you will appear dishonest.
Hold Facebook contests. You could throw a photo contest, for instance, with customers using your product in unusual ways. Just be sure you actually follow through or your business will not be trusted.
When someone sends you a message or comments on your page, reply to it. Thank them for contacting you, and try to give helpful answers to their questions. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
A fan base is a must before you begin marketing on Facebook. You should have 5,000 fans or more before you really start investing in marketing. This will allow you to market to a larger audience so that your expenses do not go to waste.
Try out Facebook ads. Posting on your page only goes so far. Purchasing Facebook ads will help you reach your goals. They don’t cost too much, but they are effective.
Free giveaways are some of the best tactics for your marketing plan. This can be done if someone likes your page. It will only cost you a small amount of money to garner a lot of attention and new followers.
Facebook Offers is a great way to promote freebies and contests you offer on your site. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. You can promote it outside your fan base if you feel it is a great offer.
Make sure to give someone incentive if they “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Think about offering something that is free and exclusive when they “Like” your page. It is something that you can give to everyone or offer a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.
Use custom tabs to make your Facebook page more efficient. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If you have a current promotion, make a special tab for that.
Everything you put up on Facebook needs to have value. Your followers should learn something from what you post or they should be entertained in some way. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
Consider buying a Facebook advertisement. Ad customization options for age, gender and more can help you. If you have a budget, do as much as you want. Additionally, you don’t have to make a commitment that’s long-term. Your ad can be ceased at any time.
Off a sign up option as a part of your Facebook page to get your audience engaged. If you provide an incentive for registering, you are likely to gain more interested followers. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.
Carefully consider any updates you plan to post. You will lose the interest of your followers if you don’t share content that’s really valuable with them. They want to read something interesting or that entertains them. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
Look for ways to establish yourself as a leader in your field. Facebook can help you build your authority online in your niche. When a question is asked, answer it expertly. When you do so, you’ll introduce yourself to lots of new people. This means more potential fans for your brand!
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers tend not to follow such pages unless they actually need the item. Try getting into Facebook ads that are targeted instead.
Always make sure to allow comments on your Facebook pages. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.
Make valuable posts. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Steer clear of selling too much, however, or you may tire your followers too quickly.
Try posting professional photos on the Facebook page. These photos need to have something to do with your business. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
Do not share updates that are not directly related to your content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Your personal account should be used if you have personal things you want to talk with people about.
Get your fans chatting with you and each other. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. Deleting a post because it goes off-topic will offend people. The only time you should intervene is if things start to become offensive to anyone.
Have your fans get involved with your various company or brand decisions. People like to feel that their opinions are important and valued. Involving your community in basic decisions is a great way to get the job done. Ask opinions on certain ideas that you have about your company.
Realize what does not work when it comes to marketing with Facebook. There are tons of examples out there. Many people know to look for good techniques, but they usually don’t want to find out more about bad ones. Do yourself a favor and learn what NOT to do too.
Always look for new ways to learn about using Facebook, and leadership opportunities. Facebook can help you become known as a leader in your niche. Be looking for all opportunities you can find to post comments using your expertise. That not only shows you’re the best, but introduces you to new customers.
Use a tool to post updates when scheduled. Ascertain when your followers are most often online and use this tool to post at that time. Sample an array of tools until the right one comes along.
Respond to the questions and comments on your Facebook page. This includes postings as well as emails. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
Your posts should be varied but on topic. Brand-related content is great, but can get tedious. Find different ways to post relevant content. Perhaps you can use photos in your posts, or set forth some direct questions to be answered.
Learn which Facebook marketing practices to avoid. You don’t have to look too far to find the examples you need. A lot of times, people look for the best practices and ignore the worst ones. Do yourself a favor and learn what NOT to do too.
Event sharing is a great feature of Facebook. Share information about trade shows with your Facebook fans. This is a great way of keeping your site up to date and relevant.
As you can probably see now, it’s not terribly difficult to work with Facebook to get people interested in a product or service. The main thing you have to remember is that this isn’t something that will take off overnight. It will take time before you see results from your efforts.
You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Customers on Facebook that really want to know about you are the ones who should be targeted. Track the conversion rate to track your progress.