Is your company using Facebook? If it isn’t, you’re missing out on millions of potential clients. If you do, do all the proper things to get to those clients and avoid doing anything that will be annoying to them. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
All posts must be done professionally. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. When you use a professional tone on Facebook, people will trust you and your company.
Having a contest is a good way to glean fans. Give discounts or prizes to people who share or actively market your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Always post a link to any new content on your site to your Facebook wall. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
If you are using Facebook for business, do it professionaly. Although social media tends to be a casual venue, your business must be presented professionally. People will trust and respect your business and what you have to say if you maintain a professional tone.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. Put up neat visuals or add some color. Facebook users usually respond better to these pages compared to plain ones.
Generate a buzz by offering a freebie through Facebook. Offer these free items to those who subscribe to your page. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Facebook is primarily a means of sharing content. It’s for more than sharing photos and playing games. Use it in this way. Create informational posts and videos to post on your Facebook page. Traffic volume to Facebook pages tend to be quite high!
Make sure that your Facebook page is spam-free. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
You can improve the value of your Facebook page by changing the tabs to suit your business. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. Use tabs to organize the different contests that you hold.
You must not forget your current customer base. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For a great marketing campaign, you should respect and appreciate your followers. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.
One important thing you have to do is to develop a Facebook fan base that’s solid. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Once you hit that threshold, you’ll see that your conversion rate heads skyward.
Use the focus of your business as the basis for creating a group. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can inform group members of special discounts and offer them all types of useful information. That can be a good way to get to know all the people who may purchase your products.
Giving stuff away is a very effective marketing strategy. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You won’t lose much money, and you will be able to communicate more with your customers than before.
Avoid posting non-related updates that don’t enhance your content value. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Your personal account should be used if you have personal things you want to talk with people about.
You can offer prizes for Facebook “likes”. Likes are something that can make your Facebook page popular. You may want to offer a free giveaway to those who like your page. You can run a contest or provide it to anyone who Likes your page. People are more likely to respond to your requests if you give them an incentive that is worth their time.
You should definitely focus on finding a personality for your brand. If your posts are boring and stale, your brand appears so as well. Adding some personality can be great as long as it always remains professional.
Make sure to answer every question or comment left on the wall. If people take time to make contact, you should dedicate some of your time to respond. Consider the posts to be like phone calls; answer the questions that are asked of you.
Make sure you are posting professional photos on your Facebook page. Understand that your photos will represent your business, both in good and bad ways. You should invest in a good camera and never post anything that can be viewed as negative.
Never share updates that seem irrelevant to your own content. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Utilize personal accounts in order to talk about personal endeavors.
Encourage your followers to interact with your brand and others on your page. If a conversation begins on a post of yours, let it continue. Deleting a post because it goes off-topic will offend people. The main reason you should ever get involved is when the thread is becoming offensive or racist.
Apply real resources to your Facebook marketing. So many people are on this site that you want your efforts to pay off. If you try to get someone to work on your page that already has a lot to do then you’re not going to get very far because they have to stay on top of things at all times. Allocate real resources to it to get the most out of it.
Make sure your profile is updated. If you have any business changes, make sure you change your Facebook page. Having an updated page is helpful to customers interested in all you offer. You may choose to change your profile page often to keep customers coming back.
Run contests to get likes on your page. You can offer a discount as the prize or something that is free to the winner. Contests are a great way to attract new followers and win new customers for your products and services.
If you have not yet set up shop on Facebook, hopefully now you will. You should have what you need to begin, so there’s no excuse for not being on Facebook. There is always room to improve, even if you have some Facebook experience. Use these tips to get started.
Don’t overuse the Update utility. It can be used to send a direct message to those following your page. You should only use this when it’s most important. It is not for promotions but for actual news that should be brought to your followers’ attention.