Building a website is exciting, and a little scary. Sometimes you may not know where to begin, what to look for and what is expected of you. The article below is a collection of tips that will cover some of the design basics so that you can start today.
Color combinations are key in branding your website. Your content should be read easily without assistance or adjustment. It is generally agreed upon that dark text on a light background is the easiest to read. If you have doubts about your color scheme, run it by a few people and see what they think of it.
Take the time to scour boards and forums for new techniques that work for others. This is how we develop our skill set and stay one step ahead of our competition who wait for things to dwindle before taking action. There is no end to the excellent websites on the Internet that offer free advice for the taking.
Minimize your page sizes. Many users have slow connections and when a page takes too long, they will quickly loss interest. There’s no reason to make viewers wait.
Go easy on the graphics in your website development. While they help to keep a visitor’s interest, they can also make a site look cluttered and push visitors away. Do not use graphics simply for decorating; utilize them for true improvement. Having the right graphics improves your site all around.
Make sure that every action can be cancelled if needed. For example, allow users to cancel registration for newsletters or easily back out of a search. When you do not allow visitors to cancel something they do not wish to complete, you are forcing them into something, which can prove detrimental to fostering return visits and/or purchases.
If users want to, let them cancel an action. An action can involve filling out forms, registering for email notifications or newsletters, or browsing the site for various topics or archives. Visitors with second thoughts are not going to appreciate being locked into an action. They will feel that they are being forced to act against their wishes, and it will be unlikely that they will want to return to your site after such an experience.
Make sure that your site is optimized for previous editions of Internet Explorer. While IE is the bane of everyday browsing these days, you would be surprised how many people use outdated browsers for web surfing. These require the use of some workarounds. For instance, IE has suffered a “box model bug” for multiple years.
To get repeat visitors, use an e-mail newsletter. Having customers subscribe to your newsletter allows you to send them important updates about special events, which in turn can get them to keep visiting your site. It is good practice to place the newsletter signup form in your website’s side bar. Furthermore, you should always keep track of everyone who signs up. Make sure you only send out the letter to those that have explicitly requested to view it.
With the information from this article, you should now be prepared to start designing your site. Create a budget, look for advisors, and start your website. Get started on creating the best website possible for your business without any costly expenses.
Keep the front page of your website simple. People judge you based on that front page. Provide a good description of your business and its function. Minimize other information. This will reduce distractions.