The design of your website is vitally important to its success. Visitors are more likely to become customers if your site is easy to use, helpful, and professional. The advice that follows will help you to put together a site that is effective, and interesting to look at.
Include some way to help visitors search for content. When a visitor wants to find something specifically, they will immediately look for the search tool. When you don’t have one, they are more likely to move on to another site that does. Put the box on the right-hand top of the page.
Display a tagline in a prominent area on your page. A tagline will be a motto or some statement about your business focus. The tagline serves to entice people to linger at your website rather than just pass through. Research shows that visitors spend roughly 8 seconds deciding if a website is worth exploring further. So make your tagline count.
Make sure that you regularly remove outdated and inaccurate content from your website. Failing to update your page with current information and upcoming events will cost you in terms of site visitors. It is an expectation from users that you maintain the site and keep your information fresh, or else they think your site is ill-kept or abandoned. Review, update and delete content as a matter of course.
Your visitors should be able to see your content regardless of the browser they are using. Test your pages with different browsers to make sure it is displayed properly. A webpage that displays properly using Internet Explorer, could appear incorrectly or poorly on a different browser such as Firefox or Chrome. Monitor how the pages look in major browsers before taking your website live.
Make it easy for visitors to back out of a process if they change their minds. An action can involve filling out forms, registering for email notifications or newsletters, or browsing the site for various topics or archives. If your visitors can’t easily change their mind and back out of registering for a site feature, they may feel forced to complete a transaction. This isn’t good for your web traffic or your reputation.
Avoid using a variety of fonts on your site. You must also consider how different fonts appear on the standard computer screen; smaller serif fonts (Times New Roman, for example) are somewhat hard to read. Many sites prefer Verdana, which is readable in many sizes and colors.
Include an easy way for visitors to search your site content. For people who look for specific things, they’ll look for a search box first. If there is no search box, they are not going to take the time to look through all your content. They are just going to move on. Normally, the best place to include the search box is in the upper right hand corner, as that is where most visitors look for it.
Your content should be useful and interesting. The actual site design “look” is important, but content is king. Useful, informative content which matches what visitors are looking for will ensure your visitor numbers continue to increase.
Pay close attention to the backgrounds of your site design. There are certain websites that utilize animated GIFs for their backgrounds. While such backgrounds can be attractive in some cases, they can also make it difficult to read the content on your website. Chose a background that complements your website’s content, rather than a background that clashes with your website’s content. Your website’s visitors will then find it easier to read your website’s content.
Put your user’s needs in first priority. A good web designer will always remained focused on the needs of the end user. It’s important to consider accessibility, usability, user interaction and user experience. If they can’t find what they need then they will leave. Try to look at your website design as if you were one of your users.
Make it easy for visitors to your website to scan your content. Most visitors won’t read all you write, they’ll just scan it over. Using bolding, color changes and breaks between sections of text makes your content easier to scan and makes it more likely that visitors will return. Additionally, keep your most important info at the top of the page. Each of these things needs to be given proper attention because they are what will help keep visitors coming back to your website.
Using proper and high-quality meta tags on your website is crucial to proper web design and attracting more traffic. Quality meta tags will help the search engines to recognize what your site is all about. If you use poorly constructed meta tags that don’t reflect your content accurately, you won’t get much traffic.
Create ongoing relationships with visitors to your site by employing the techniques you find here. Such a site will no doubt be pivotal to the success of your online business.
Some hosting services offer a tool to build your own website. Use this tool to create a very basic layout but do most of the coding yourself. You want a site that truly reflects your personality and business image, and that requires some custom options not offered by these tools.