Facebook has millions of users. You’re likely one of those people. If you’ve got a company, you’ll more than likely want to work on Facebook marketing to reach this massive potential client base. Here are some useful tips for using Facebook to market your business.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer prizes or discounts to your users when they like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Increased product sales are the primary purpose of a Facebook marketing campaign. It is important to set some sort of periodic goal based on your Facebook marketing efforts. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you don’t reach your goal, reevaluate what you are doing.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Users on Facebook are attracted to these pages over plain ones.
Give your followers something to sign up for. This will allow them to register for contests easily. You can hold a contest or a spot for them to put their information in.
Do not let SPAM overrun your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. If you have different page administrators, they can help you with this.
Have your fans get involved with your various company or brand decisions. People will appreciate the gesture. If you ask your customers what they want it will help your campaign. As an example, a blogger could have readers vote on a topic they’d like to hear about.
Try making a group versus a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Look for opportunities in leadership. Facebook can do wonders to help build up your leadership within a niche. Any time you can you should try to answer people when they have questions about something you’re an expert on. This gains exposure for the brand, which will lead to more fans.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Make a serious effort to keep the audience updated via your Facebook page. You don’t have to post updates all the time, but you should post the regularly. Postings should be informative, short and engaging to keep the interest of your customers.
Build a solid fan base on Facebook to succeed with your marketing. You should have 5,000 fans or more before you really start investing in marketing. If you have that may fans, you can see some real success.
When you create your Facebook page, have a goal in mind. Don’t create one just to say you have it. Do you want to communicate more effectively to customers? Or do you have one so your customers are able to contact you? Boosting your sales with Facebook is much different than just encouraging loyalty and interaction among existing customers.
Respond to any comments in your inbox or on your wall. If somebody tries to engage with your company, you owe it to them to respond. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Try posting professional photos on the Facebook page. These photos need to have something to do with your business. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
You should always do your best to make sure you respond to all customer comments. This means inbox messages and comments on your page. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Don’t assume Facebook is the best place for you to market your business. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.
Encourage your followers to interact with your brand and others on your page. A post may generate a conversation that you should try to keep going. If you stop it, they may not feel comfortable on your wall any more. The only time you should intervene is if things start to become offensive to anyone.
Hiding your content from non-fans is an effective method in converting visitors into followers. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. However don’t hide too much, as it will impact your SEO.
Update your profile as often as necessary. When things change with the business, make sure that is reflected in the profile page. Your customers need the most up to date information to get in touch with you. You might want to change some items on the page, but people will love those updates.
Make a group dedicated to your business. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can give your customers valuable information and let the whole group in on deals and promotions. Another benefit of the group is finding out all about your customers feelings and needs.
Be careful about how often you use Facebook Update. This allows the messages to be sent to every one of your followers. But, it states you can only do so for important events, such as emergencies. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
Learn which Facebook marketing practices to avoid. Examples of all of them abound. Looking at the worst examples is often overlooked by many people who just look at the best. You need to know what you should not be doing in order to avoid it.
If you have an outlet or store for your company, use Facebook’s check-in function. Let fans update their status through checking into your store. This is a fantastic way for people to share with others where your store is and how they can get to it if they wish to check it out.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page. Give a prize to the most appealing or creative entry in the contest.
It isn’t easy to determine the tone of a post when someone other than the original author is reading it. If your messages seem robotic, folks won’t be interested in your or your business.
Keep in mind that having a lot of subscribers does not necessarily mean your campaign is successful. Try focusing on people that will buy from you. The conversion rate is what determines the success of your campaign.
Add images to your Facebook posts whenever possible. Effective marketing engages your audience, and in this case, a picture is worth a thousand words. Take advantages of products, employees and others to reinforce your message in updates.
After reading through this article you should know what it takes to get your business marketed on Facebook. If you follow the advice in this article, you’ll marvel at how easy and effective Facebook marketing is. Get started right away and enjoy your success!
Determine what you want to achieve through your Facebook campaign. You can use the platform for new product launches, reaching certain numbers of customers, or earning more sales. If you find yourself falling short of your goals, try to come up with some new ideas for marketing your company.